Alright, I shouldn't be saying this, but it's just way to cool to keep quiet. Plus it's only a few more hours before everyone finds out anyway, so here goes. I have a buddy who is in the legal dept of a major record label. One of the few folks outside of the bigwigs that gets to see the actual contracts that need to be signed before Apple can go forward with a lot of their iTunes/iPod releases. He was doing some last minute cramming of contracts this weekend and was so stoked (and wired @ 3am) that he actually called to drop the big bomb on me for what Apple has in store for today.
So it takes a couple of minutes just to get him wound down enough for me to understand him (and his phone dropped out once), but he finally managed to spit this out.
Turns out that the "big deal" is this pretty radical new feature that all new iPods (and from inference in the legal mumbo jumbo, but not explicitly called out in this particular set of contracts, the new MacBooks) will have (sorry owners of older iPods/iPhone, it requires hardware support). They've been so secretive that they aren't even going to file the patent until the announcement has already been made.
OK, so here it is. They are going to add a new, "More Cow Bell" wheel! That's right. It will automagically add a dozen different Cow Bell effects to anything, no, you heard right, anything, that you are currently listening to. This includes music and podcasts, and get this, on iPhones, to your actual phone calls! On iPhones and Touches, the settings icon for this feature will be a picture of Bruce Dickenson (yes, _the_ Bruce Dickenson) and he is expected to be on stage with Steve to show off this new feature. The musical act that will follow the announcement will be non other than BOC themselves and each new player will come with a free "Extended Cow Bell" remix of their hit "Don't Fear the Reaper".
I don't know about you guys, but I'm logging on to my brokerage acct to load up on Apple stock now before the news gets out.