Last time I was there I enjoyed eating a Sub outside the store, there are some chairs and tables underneath a couple of trees outside the store, it's much more comfortable than the crowded store. 
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Before and After Pictures of Apple's Fifth Avenue Cube Redesign
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Personnally, I think the darker picture with backlight glow is far cooler looking, all other things being equal
It's taking money out of Apple's pocket and putting in others, is it not? How is it a bad thing that Apple is spending some of that $75B they have tucked under their mattress?
I thought I read that Steve Jobs paid for the cube himself. Its a rich manys hobby, or artistic vision, depending how you look at it...
Now, if that is true, I still havent heard who paid for the new one!
In any case, for perspective, that store hit 350M annual sales two years ago. Surely much higher now.
Somehow I don't think patrons of Victoria's Secret might not appreciate the glass window approach to building design.
I do too based on this rendering. I like the depth of the current cube.
But I'll wait to pass judgement until I can see the new cube in person.
Why Change?
Both look alright but yet I can't help wonder why the real reason for spending several millions of dollars. Well there is a old saying, " when you got it, just flaunt it" and they got it.
Both look alright but yet I can't help wonder why the real reason for spending several millions of dollars. Well there is a old saying, " when you got it, just flaunt it" and they got it.
Somehow I don't think patrons of Victoria's Secret might not appreciate the glass window approach to building design.
Ohhhhhhh I'm betting the patrons would LOVE IT!
People lined up outside...
The original seemed more mechanical, with purpose, while the renovation seems more magical, almost an implausible gravity defying feat with the material. I have always liked the work of Mies Van Der Rohe more than Frank Gehry, but if a retail store generates this type of discussion it is already a winner.
Apples use of he architectural firm Bohlin Cywinski Jackson was an excellent choice, funny it was the same firm that designed Bill Gates Home, and yes it was designed on a Mac. Unfortunately Bernard Cywinski, FAIA passed away in March of this year. He will be missed.
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I prefer the old one - because I can see it! I can see people walking face-first into the new one, looking all shocked and surprised, then embarrassed when they realise what they've just done..
I think they should have used the 6 million on building Apple Stores in areas that lack them.
You're point is a good one - but there is only ONE New York City.
The old store was, reportedly, the single most photographed tourist attraction in NYC. The free PR about the new cube is worth many multiples of $6,000,000.
From a marketing standpoint, you can't get that kind of return on investment building a store in Iowa or Alabama (no insult intended to Iowa and Alabama).
Not fair to customers in underserved areas, but worth the investment to Apple.
