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Before and After Pictures of Apple's Fifth Avenue Cube Redesign
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I have the feeling that
1) This is one of their most famous locations in the world and Apple thinks that it deserves extra special attention. After all, when news reports show crowds and lines at Apple Stores, they usually show footage from this location. It is also one of the most photographed spots in NYC.
2) The new, simpler design was actually their goal in the first place, but they were limited by technology at the time. This is probably one of those direct-from-Steve things that rectifies an irksome mistake from the past.
3) They are starting to use this new technology design in many of their new buildings (Shanghai store, spaceship Cupertino HQ), so they want to either test it or show it off.
4) They are probably trying to finish it in time for the iPhone 5 launch.
Plus, come on - they've got $60 billion in cash, with no debt. What's $6 million on their most famous store?
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I prefer the old one. I like the cube made of squares. It added another dimension.
Well, the first one is an artist's rendering, so it would make sense that it's under "ideal" conditions. However, I think the photo taken in the evening is actually a lot more interesting and attractive.
Well, the first one is an artist's rendering, so it would make sense that it's under "ideal" conditions. However, I think the photo taken in the evening is actually a lot more interesting and attractive.
Not that it's really that important, but I much prefer the original design. Without the smaller panels the design become almost invisible and Apple will probably get sued when people start walking/bumping into the glass (seriously, they'll probably be forced to put decals or signs on the glass to prevent people from injuring themselves).
I wish they would put a four story tall statue of Steve in the lobby. That would be a nice touch.
I hate to say it, but you would think that at least one our many well-armed crackheads would have shot at this by now. Or have they?
I agree
I agree....I like the 3d grid pattern created by the edges and intersections of the original much better!
I agree....I like the 3d grid pattern created by the edges and intersections of the original much better!
It's hard to tell from the rendering but I prefer the smaller glass panels.It looks more complex and the light hits it more areas. I'll have to wait and see once it's done.
should have kept the old design
Of course it's just a mockup, but I too like the old design.
Like the facets of a diamond, the panels and hardware increased the interest factor of the cube.
The new one seems very plain and boring in comparison, IMO.
I agree....I like the 3d grid pattern created by the edges and intersections of the original much better!
Of course it's just a mockup, but I too like the old design.
Like the facets of a diamond, the panels and hardware increased the interest factor of the cube.
The new one seems very plain and boring in comparison, IMO.
Knowing Apple, it will be good.
People are placing attention on the mockup as if it's real. It's not.
Glossy again? I didn't read everyone's posts on this thread, but I'm pretty sure that this isn't the first joke like that here. But I couldn't resist.
PS - I like glossy!
PS - I like glossy!
Except the rope and security guards would prevent you from even getting close to it.