Just picked mine up in Salem, NH. 2x iPhone 5S Sliver 32GB
I ordered this morning at about 6am. I ordered the first phone (mine) and searched all the area BB. The NH store came up as the only one with pick-up in store availability so I snagged it.
I then went back to buy another for my wife and if you 'searched availability' the NH store was listed as "in store only". However, if I went back to the front page, and selected the phone as if I was ordering it online, at the very end of the check out, it allowed me the option of "Pick-up in store". Again, the only area store with any available was the NH Best Buy, but now it allowed me to "select" it for same day pick-up. Done.
When I got to the store, just like others stated, I had to go to the mobile department and wait in line (which took a little over an hour). However, they informed me they had my phones, and had set them aside and I just had to wait to get to the front of the line to get them activated and then I could take them... which I did! Saved almost $100 in sales tax by picking up in NH to boot!