I've heard some smaller stores have weird stances on this.
With the last two iPhone launches (SE and 6s) we weren't price matching period for the first couple weeks, then we only price matched if an Apple Store within 25 miles had the item in stock. This was set in stone by district.
The fact of the matter is one person may not buy it because we refuse the price match, but with a product so high in demand and our store being so high traffic, someone will surely come behind them and pay the full asking price for the device.
Yea but in the mean time they are throwing a fit in front of everyone else and making our life's hell.