UPDATE:
The number associated with the watch now appears on myatt but shows up as a 5S.
Out of spite, I would like someone take they up on this crazy idea. There no way for a store rep to re-provision the eSIM. There is nothing 'in store" that a rep can do vs a phone rep other hand you a new physical SIM.
The reason they suggest this is because anytime you need a new SIM, the fastest solution was to swing by a Corporate Retail location and get a new SIM. So eSIM is equal to a physical SIM.
What is the current state of your watch activation?
Dave
New phone SIM was installed Sunday.
When I start the process I am prompted to enter my iCloud information to get past the activation lock.
This weekend the store manager at the corporate store spent a total of 5 hours with me and ATT tech support.
Currently there is a (774)XXX-XXXX number associated with the phone.
Tried everything. The only step we weren’t able to have the tech support rep do was to clear out any device associations in Torch.
Every rep (3 in total) we spoke to kept saying the ICCID was needed before it could be activated on the network.
We know that wasn’t needed.
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this is the same exact problem I have. EVERY single rep I talk to has no idea how to fix it, they went as far as submitting a engineering ticket to fix it with an estimated resolution by October 3rd.

I just want to use my watch.
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Dave:
That could be true, as the devices I have been testing with are Apple to Apple and not an advertisement old school sms etc.
So in regards to email shouldn’t that work the native outlook looking icon?
Thanks again
Dave,
Maybe my account isn’t set up correctly.
Could you, or anyone else for that matter, share the settings you see/saw on your account for the number sync settings?
Thank you in advance