I may be naive here, but how will splitting the company into two solve the problem? They still only have a limited number of resources, and everything already is organized into different dev teams, or so I believe. It's not like the entire company shifts as a whole, saying one day "Let's make a phone!" and the next "Phwewh, we created the iPhone, so everybody switch to designing the next OS X release."
Oh well. That's just my $.02 anyways
I see what you mean, but if you remember Steve Jobs et al. came out that faithful day and announced to the world that MacOS X 10.5 will be delayed. It was because of the iPhone, as Steve later admitted. There were many things happening at Apple at that time and they invested a lot of time into iTunes and the new iPhone.
So I simply draw on much of what's been said since Apple has started to invest a bit too much time into iTunes and iPods.
We can all agree, that Apple has not GROWN as a company since they began the major success that started with the first iMac, then exploded with the iPod. Yet, we still hear how well they do, they enter into new arenas and even buying up companies etc.
My proposal was simple, split the company into two, concentrating they efforts 100% on ONLY the things they are dealing with, hence saving the Mac Computers in the process. IF they start to pay more attention to their product lines, quality controls and invest a heck of a lot of time into building something solid when it's released, we'd start to see profits raised in what would be Apple Computers and the iTunes and it's gadgets already do well, so they'd only be dealing with the films and music on iTunes, iPods, iPhones and AppleTV. So, when they want to prep for something new and big, it won't hit like a ton of bricks at the development of MacPros etc.
See, to this very day we don't have an Apple Screen that's HDCP certified or (High-Bandwidth Digital Content Protection) which means you can't play Blu-Ray on even the most expensive MacPro or MacBook Pro out there. It's not a hardware limitation in the computer but a limitation in the screens they are using. This means, that instead of shouting from the top of their lungs when they announced that they'd support Blu-Ray when it was brand new... now everyone has it, even in a laptop... but not Apple...
They are lagging behind... You can use Blu-Ray burners sure... but you can't play any movies on your machine... you may just want to ask your self... why is it that a company who used to be in the forefront of technology, when Apple users would be proud of saying Firewire was first adapted by Apple... now we're having machines that's near impossible to upgrade and even if you do you're still paying the price which shouldn't be as expensive as the PC version but it is.
Two companies would be able to focus on their progress better and make sure quality is met and approved. It would also bring back and build new loyal users...
Right now... Ubuntu looks amazing... sure it's brand new and not Apple... but you know what? Visually it's amazing... and best of all... it's free.
So... Apple better shape up and star thinking about a serious split so they can show that they still give a hoot about their customers.
Too many flawed products have entered the market. Bad batteries, poor iPod construction and batteries, horrible software updates etc. I'm sad to say the list does go on.
This will get worse with the new iPhone as a new member. Apple isn't ready to deal with THAT many cell phone users.