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Chinese Model Hints at Fashion-Oriented Advertising Push for Apple Watch
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It won't matter. The fashion industry is fickle. Apple's going to wake up one morning and suddenly rich French people won't care about their watch anymore. What will their fashion-minded head of retail do then? Find different rich French models?
Really good point.
I mean... this is a single article about a single "celebrity" model that you had never heard of prior to today, who may or may not be in an advertisement for the Apple Watch.
Geez oh golly, I sure with that Apple would give this amount of incredible attention to their watch battery instead!
/sarcasm
I doubt it, there are many battery companies spending big trying to make batteries have increased density.
What other similarly screened watch has good battery life?
Yuck!!!!!!!!!
Gross. *shudder*
I desperately hope that this is the last time I hear anybody refer to Apple Watch as "aWatch".
That's just horrible. That (unbelievably) is even worse & tacky sounding than the equally lazy moniker "iTouch" that people used to call the iPod Touch.
Sadly because you humans () fall for the trick of believing that owning something owned by a "star" will make you like him or her. The product itself become secondary.
meh.. you're marketed to also.. you're a target.. you buy stuff because advertisements tell you to.. you(
) fall for the tricks too.. just different tricks but it doesn't help anything to make fun of people that fall for the tricks you're not susceptible to..
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this place confuses me.. so many complaints are about apple being too focused on making things small and slim etc.. then the smallest thing they make comes out and it's deemed bulky / huge
Compared to the iPhone -
1) Touchscreen
2) Press Touchscreen
3) Home Button
4) Press Home Button
5) Power Button
6) Hold Power Button
7) Volume Button...
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If they spent as much on mac development as they paid U2 for that album, Microsoft would be bankrupt.
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this place confuses me.. so many complaints are about apple being too focused on making things small and slim etc.. then the smallest thing they make comes out and it's deemed bulky / huge
Let me help you out. A box sitting on my desk can be big. A device strapped to my wrist has to be small. Less confused?
The last fifty or more years of advertising would speak to the contrary.
I actually think that Apple is on to something that every other smartwatch maker is missing, here.
See, think back to the early smartphone days. Who did the manufacturers go after? Business users and techies. Then Apple came along and aimed at the wider market, the average user, and it was a roaring success.
Apple could easily do the same thing again with the Apple watch. See, the average person doesn't really care for the 'tech' approach. They want something stylish and cool and fashionable, that just happens to be really good at doing cool stuff as well and making their lives easier.
If Apple manages to put their finger on the pulse of making the above happen, then they will have a huge success on their hands. The market is ripe for the smartwatch to take off - people are interested, they just want something that makes them want to wear a watch again.
Yes, because we know, people getting tired of wearing a type of Nike shoes, stopped them buying other Nike shoes... Or any other shoes ;-).
People don't seem to understand that something can look good and be functional. That's basically Apple's mantra for 30 years.
The whole definition of hipster is wearing old discarded stuff (or things that purports to be), think boho chic, so you''d already be a hipster if you wear a top of the line Casio 1980s Casio watch, A 1984 Mac, been bag chairs and 1950s Pinball machine, all on display at the same time.
Hipsters would buy new copies of 1950s to 1970s counterculture clothes that didn't even look good even they were in somewhat "in".
The genius in iWatch is not the watch so much as the fasihion link as mechanism that will draw owners to switch or upgrade watches on stylistic reasons along with our usual technological upgrades. Users of the watch may eventually collect several to accommodate dressing casual or evening, for instance. Or to go with predominate color schemes.
How do you know that? From what I saw, you can either use the standard touch screen features or use the crown. There is nothing stopping you from using your fingers to do things the same way you do them with the iPhone. It would just be a lot better for precision stuff to use the crown.Different things warrant different solutions, no one will use a watch like a phone and basic optimization calls for a solution that provides the best possible UI. I suspect most will use the crown to some degree. Try scrolling up and down for a reminder (time) with your fingers on a tiny screen. It would be much better to do those sort of precision movements with the crown.
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