Anyone who is a shareholder of Apple should be happy about this because Costco's return policy is moronic. Why should any retailer be allowed to sell a product, take it back in a few months and return it to the manufacturer?
Is that fair? Is that ethical. No. If you cannot decide if you want something, use a rent to own company, don't abuse return policies.
The two main factors in driving up prices are:
1. Shoplifters
2. People who abuse return policies to basically use a product for a few months and then return it for a full refund.
...words...
I'm a systems analyst for a retail supply chain management ASP. I helped develop our returns authorization, tracking and management system. About 5% of all products purchased through our order system are later returned and this has been static even as the economy has sunk. Return to supplier is a popular option with many retailers AND most suppliers -- because these liberal returns policies entice customers to take more and bigger risks, spend more, and in the end result in WAY more than 5% increases in sales.
What's more, returned merchandise is never truly a loss. On average, a returned product brings in 75% of the original selling price (preserving the supplier's margin), and broken products can be written off (in some areas twice, if you recycle them).
This isn't to say returns aren't costly, but that cost is mostly in manpower (and, online, shipping). Our business analysts tout a figure of up to $20 in manpower cost per return for ad-hoc returns, though I'm sure that's partly a sales pitch for our software. Companies like Newgistics drive that down considerably, to around $5.
Companies that do business with LL Bean, EMS, Costco and other companies with super liberal returns policies know what they're getting into, and they pad their unit costs accordingly. Lots of companies don't have business models that can handle returns, and so they don't.
This is not a moral issue. You do pay a little more for the right to return things you buy, but you've already paid it. It's your right. You don't want a product, take it back.
Oh, and for what it's worth, shoplifting also isn't generally that big an issue (nor is it on the rise), and prices aren't really "driving up" in the first place. CPI's currently increasing at 1% and that's with a 10% boost in energy prices.
In short, your analysis is weak and so is your kung-fu. My company's hiring, but we're not hiring you.