Craig Federighi and Greg Joswiak Interview About USB-C iPhone and More Now Available on YouTube

[dampfnudel]

So what plan does Tim choose:

Plan A - Do what the EU wants and make the complete switch to USB-C with the iPhone.

Plan B - Be brave and go wireless, showing the EU that Apple can follow its own script.

Plan C - Switch temporarily to USB-C and later go wireless, perhaps as soon as the iPhone 16 or 17.

 

[steve09090]

I can't directly plug in a USB C, so that I can charge the phone with one charger and cable along with my Mac, iPad, mouse, keyboard, wireless headphones, bluetooth speaker, battery pack, and Kindle. The iPhone is the only thing left on lightning. This makes a different especially when traveling.

And even if I use an adapter just for the iPhone, I still cannot transfer large files like ProRAW at real USB C rate.

This just from top of mind. I am sure others can think of more issues.

I enjoy your theory experiment.

However, you’re saying you don’t use a Qi Charger? You use ProRaw transfer quite a bit and don’t have the time to allow the transfer? Your keyboard, mouse are both usb c charging (and that matters at home how?)

I can promise you that taking 1 cable travelling, is not realistic. And that has nothing to do with Apple.

For me, this is what I need travelling.
1 x 1 metre USB-A for my phone for plane and hire car. Having a USB-A to USB-C is annoying.
1 x 2 metre USB-C - Lightning for my 12Pro/Powerbeats Pro
2 x 2 metre USB-C-USB-C for my iPad/MacBook/Headphones
1 x USB-C - Apple Watch
Gan Charger - 2 x USB-C, 1 x USB-A.
Extra USB-C power brick

Carrying 1 extra cable has never been an issue for travelling.

 

[thadoggfather]

Suddenly the onslaught of recent iOS bugs all begin to make sense

🤔

 

[antiprotest]

I enjoy your theory experiment.

However, you’re saying you don’t use a Qi Charger? You use ProRaw transfer quite a bit and don’t have the time to allow the transfer? Your keyboard, mouse are both usb c charging (and that matters at home how?)

I can promise you that taking 1 cable travelling, is not realistic. And that has nothing to do with Apple.

For me, this is what I need travelling.
1 x 1 metre USB-A for my phone for plane and hire car. Having a USB-A to USB-C is annoying.
1 x 2 metre USB-C - Lightning for my 12Pro/Powerbeats Pro
2 x 2 metre USB-C-USB-C for my iPad/MacBook/Headphones
1 x USB-C - Apple Watch
Gan Charger - 2 x USB-C, 1 x USB-A.
Extra USB-C power brick

Carrying 1 extra cable has never been an issue for travelling.

I don't understand what you mean by theory experiment. This is what I live with daily, and many others. You might have a different situation but you can't fault others for having something different from yours. But I will also take what you said as merely hypothetical then since you think we are talking "theory experiment" here, whatever that means.

No, I don't use wireless chargers.

And it's just silly trying to convince people they shouldn't want what they want. You can want anything you want, and I won't try to convince you otherwise, but I want USB C. Of course you can go through all kinds of maneuvers to say that I don't need USB C, but I can go through more and say you don't need a phone at all, or a laptop, or a house, or a car, or arms or legs. But you want all these things that's all.

 

[Cole82]

The lines diminished because the preordering process became so much easier, not because iPhones are boring. There is no reason to stand in a line, hoping you might get one of the phones they received, when the phone you ordered is guaranteed to be there.

Keep telling yourself that.

 

[Silverado]

I continue to be baffled by the whole no-USB C-on-the-iPhone thing.

Why is Apple still thinking about this?

To me, that simple, minor feature says an entire book about where Apple seems to be these days.

One word answer: Money.

Lightning makes them money, USB-C doesn’t. So they stuck with it for as long as they could.

I bet very few people, if any, ever decided not to buy an iPhone just because it does not have USB-C. So as annoying as it is, it has been the right move for them financially.

 

[AppleInLVX]

I called it early. This interview was a nothing burger 🍔. Knowing Apple reveals nothing about its future products or endeavors was anyone really surprised? It was only a 35 minute interview because they’re not going to answer on anything

Agreed. I just sat through it and I think it was a wasted opportunity. Stern is supposed to be very much in the know about Apple, and one of the very first things you know is, they aren't going to talk about any new products, or the direction anything is going. So this litany of "hard hitting" questions is tantamount to a waste of time. I dunno if she bombed it, or if the approved questions were just stupid, but this whole thing felt a little like it was off the rails and no one wanted to be there.

 

[svish]

Will be seeing this shorly. Happy that iPhone will finally shift to USB C.

 

[steve09090]

I don't understand what you mean by theory experiment. This is what I live with daily, and many others. You might have a different situation but you can't fault others for having something different from yours. But I will also take what you said as merely hypothetical then since you think we are talking "theory experiment" here, whatever that means.

No, I don't use wireless chargers.

And it's just silly trying to convince people they shouldn't want what they want. You can want anything you want, and I won't try to convince you otherwise, but I want USB C. Of course you can go through all kinds of maneuvers to say that I don't need USB C, but I can go through more and say you don't need a phone at all, or a laptop, or a house, or a car, or arms or legs. But you want all these things that's all.

So you’re saying you have 1 lightning cable and 1 USB-C Cable?

It’s a theory experiment because I don’t believe for a single second that you have only 2 cables, and if you have multiple, then the idea that having only 1 cable type is pointless. What is the difference If one of those is a lightning cable?

That’s why what you have suggested sounds great in theory, but isn’t the reality for anyone and won’t be for the foreseeable future, regardless what Apple do.. I have Micro USB, USB-A, USB-B, USB-C, lightning, Apple Watch, 2-pin Figure 8, IEC plugs etc etc. What difference does a single lightning cable change when it already charges about 6 of my devices?

Edit: Maybe if USB could sort their shyte out with a standard, I could get on board. At the moment USB-C is an absolute mess. I can’t just pick up any USB-C and charge my laptop at the required speed.

 

[Alohabai]

Apple’s answer would be to just reverse which end goes into the power brick.

Power brick accepts lightning and usbc goes into the phone. Innovation at its finest.

 

[GeoStructural]

I can't directly plug in a USB C, so that I can charge the phone with one charger and cable along with my Mac, iPad, mouse, keyboard, wireless headphones, bluetooth speaker, battery pack, and Kindle. The iPhone is the only thing left on lightning. This makes a different especially when traveling.

And even if I use an adapter just for the iPhone, I still cannot transfer large files like ProRAW at real USB C rate.

This just from top of mind. I am sure others can think of more issues.

Right, the convenience alone of having one single cable is just enough. Now that cable/connector (USB-C) happens to be technologically more advanced and universal than the ancient and money-grabbing Lightning plug.

 

[steve09090]

Right, the convenience alone of having one single cable is just enough. Now that cable/connector (USB-C) happens to be technologically more advanced and universal than the ancient and money-grabbing Lightning plug.

Which USB-C technology are you talking about? There are many and there are zero controls on them. You can’t just buy a USB-C cable and use it for data transfer, or charge and data transfer. Or even fast charging versus not. It’s a mess.

 

[GeoStructural]

Which USB-C technology are you talking about? There are many and there are zero controls on them. You can’t just buy a USB-C cable and use it for data transfer, or charge and data transfer. Or even fast charging versus not. It’s a mess.

Yeah, it can be confusing for my 68-year old aunt, but the fact that you wrote that makes me think that you are able to recognize and make the decision about the cable you need to buy, whether it is for super fast data transfer or for power delivery.

By the way, iPhones still include the cable in the box (shhh 🤫 we don’t want Apple to suddently feel environmentally friendly and take it away too) so it makes sense to assume the USB-C cable that comes with the iPhone works for what your iPhone can do/need.

 

[steve09090]

Yeah, it can be confusing for my 68-year old aunt, but the fact that you wrote that makes me think that you are able to recognize and make the decision about the cable you need to buy, whether it is for super fast data transfer or for power delivery.

The point I was making, is that I can just pick up a lightning cable and it will do what I want (short of buying an Amazon knockoff). USB-C is still a nightmare to research, unless I buy an expensive one. Even then, trying to determine if it’s USB3.1, or 3.2 or even if that 3.2 is 10GB/s, or 20Gb/s or whether its Thunderbolt quality is never straight forward.

By the way, iPhones still include the cable in the box (shhh 🤫 we don’t want Apple to suddently feel environmentally friendly and take it away too) so it makes sense to assume the USB-C cable that comes with the iPhone works for what your iPhone can do/need.

They just released the AppleTV without a USB-C cable required for the remote. Which I think is a good thing.

 

[colonel179]

Why is Apple so reluctant to go USB-C on iPhone when they already did it with iPad? I understand the Mac, but the iPad could’ve kept lighting but still the didn’t? So why the iPhone? And why keep it without even upgrading it since it’s so outdated?

It’s so baffling to me how the same company can do great things but also so many dumb ones. Like “turn on Mac with any key” who thought that was a good idea?

 

[colonel179]

The point I was making, is that I can just pick up a lightning cable and it will do what I want (short of buying an Amazon knockoff). USB-C is still a nightmare to research, unless I buy an expensive one. Even then, trying to determine if it’s USB3.1, or 3.2 or even if that 3.2 is 10GB/s, or 20Gb/s or whether its Thunderbolt quality is never straight forward.

Just like HDMIs! Why is it even allowed (or legal) to not have the specs of the cable on the box/package/manual? It’s should be a requirement, but worse, on HDMIs it is required not to specify if it’s 2.1 or 2.0 or whatever! WTF?!

 

[TheVowelO]

Federighi seems like a really nice guy but that Joswiak guy seems a little bit too full of himself. Or is it just me?

You're not alone.

 

[thelookingglass]

Why is Apple so reluctant to go USB-C on iPhone when they already did it with iPad? I understand the Mac, but the iPad could’ve kept lighting but still the didn’t? So why the iPhone? And why keep it without even upgrading it since it’s so outdated?

It’s so baffling to me how the same company can do great things but also so many dumb ones. Like “turn on Mac with any key” who thought that was a good idea?

Apple's a big company and there are competing considerations. It's not that simple. MFI is a big revenue stream for them and iPhone is their most important product.

By the way, I'm not sure why so many are hating on Jozwiak. His answers were thoughtful. Maybe it's just the way he's sitting, his shirt, his slicked back hair, which may make him seem a little more arrogant? If we were listening to an audio-only version of this, I'm not sure people would have the same reaction.

 

[steve09090]

Apple's a big company and there are competing considerations. It's not that simple. MFI is a big revenue stream for them and iPhone is their most important product.

By the way, I'm not sure why so many are hating on Jozwiak. His answers were thoughtful. Maybe it's just the way he's sitting, his shirt, his slicked back hair, which may make him seem a little more arrogant? If we were listening to an audio-only version of this, I'm not sure people would have the same reaction.

Yeah. I thought Craig was even a little wishy-washy. He certainly wasn’t on his game. Joz basically said "We are not giving you an insight into our future plans", “We are not giving you an insight into our future plans” <duplicity intentional>.

Yet she continued to ask about cars, and the “headset”. He wasn’t rude, just being straight with her.

However, her question also related to philosophically, what does the future hold, which they could have answered. They handled the privacy issues very very well.

 

[t1l3n]

Same old questions! I'd blame "tech columnist" Joanna Stern for predictable answers from Craig & Greg. We all know that Apple will never talk about future products and why switch to USB-C if Lightning cable is moneymaker. Asking why is Lighting still limited to USB 2.0 speeds (of up to 480 Mbps) in 2022 would make more sense?! Especially when iPhones can shoot 4K ProRes video.

Or just past decisions, like why remove 3D/force touch feature and what was motivation behind that as it was unique.

There are better, more fun answers to be asked... stupid question deserves sarcastic answer!

 

[nortonandreev]

As expected, they didn’t really say anything.

 

[coolbreeze2]

Craig Federighi needs to pull back on some of that hair transplant.

 

[BvizioN]

Fact: Craig Federighi is aging. His hair is not.

Yes, hair is aging too. Grey hair (loss of ability to produce pigments) is an effect of aging. Now if you are referring to hair loss, that is not exclusive to aging.

 

[darngooddesign]

I can't directly plug in a USB C, so that I can charge the phone with one charger and cable along with my Mac, iPad, mouse, keyboard, wireless headphones, bluetooth speaker, battery pack, and Kindle. The iPhone is the only thing left on lightning. This makes a different especially when traveling.

How do you manage all those devices if you only own a single cable? You must spend all your time plugging and unplugging things. Do you get up in the middle of the night to switch that one cable to the next device?

 

[George Dawes]

I love Craig , for his hair alone he should be ceo 🧑‍💼