At least with the 5c they made an effort to make it look new. And frankly I knew plenty of ordinary customers who wanted to upgrade their 5 to a 5c just because it looked cool. They don't care about specs.
I have trouble believing it will have updated processor etc - that won't save much on price, not that Apple ever makes a cheap phone, but a 4" 6 design would have looked modern, felt slimmer in the hand and had a nice rounded screen, not 2012 retro. If they make it Black, not Space-ANYTHING, that would be an improvement, like the original 5.
The joke is, anyone who comes in for this will immediately be told their years of iPhone photos won't fit on the device and be upsold to something newer. Can you really make a whole line of phone just to get customers in the door so they can be upsold??
And how does any of these justify a media event
- a 4 year old phone design
- the iPad Air upgrade that should have happened last September, (der, still wondering why iPad sales are in the toilet?)
- new watch bands, possibly new faces for a slow and clunky gen 1 watch
- a faster MacBook
Maybe Schiller can grab all these and jump in a clear tank of water in his Speedos to prove they're water resistant. You got me 9to5/Patch, what the hell is going on here?