Sounds like even if apple lowered the price a bit, then, it wouldn't be a very good market.
Well, it depends. It used to be a better matter. But since Tim Cook took over, with his policies of ever-increasing prices, coupled with increasing taxes and a sky-high dollar, Brazil has become a not very good market for Apple products.
Tim Cook's policy seems very clear to me.
Steve Jobs took over as Apple CEO in 1997 and resigned in January 2011. During this period, the "Pro" line of laptops suffered a steep price decline, going from an entry price of over USD 5,000 to only USD 1,799 (for the 15-inch model).
Tim Cook is doing the opposite. He took over as CEO in 2011, when the entry price of Apple's 15-inch line of Pro laptops was USD 1,799, and now it is USD 2,399.
It seems to me that the focus of Steve Jobs was to bring innovative but also affordable products. Apple's products were competitive and usually priced below competitive high-end products. Tim Cooks seems to focus on offering the best of the best, even though not completely innovative, and pricing accordingly.
The breakdown is as follows, and it is possible to notice a clear path from 1997 to 2011 (price decreases), and then from 2011 to 2019 (price increases):
PowerBook G3:
12-inch PowerBook G3 (November 1997): USD 5,700
14-inch PowerBook G3 (May 1998): USD 3,499, USD 4,399, USD 5,599
14-inch PowerBook G3 (September 1998): USD 2,799, USD 3,499, USD 4,999
14-inch PowerBook G3 (May 1999): USD 2,499, USD 3,499
14-inch PowerBook G3 (February 2000): USD 2,499, USD 3,499
PowerBook G4:
15-inch PowerBook G4 (January 2001): USD 2,599, USD 3,499
15-inch PowerBook G4 (April 2002): USD 2,499, USD 3,199
15-inch PowerBook G4 (November 2002): USD 2,299, USD 2,999
15-inch PowerBook G4 (September 2003): USD 1,999, USD 2,599
15-inch PowerBook G4 (April 2004): USD 1,999, USD 2,499
15-inch PowerBook G4 (January 2005): USD 1,999, USD 2,299
15-inch PowerBook G4 (October 2005): USD 1,999
Original MacBook Pros:
15-inch MacBook Pro (January/February 2006), USD 1,999, USD 2,499, USD 2,799
15-inch MacBook Pro (October 2006), USD 1,999, USD 2,499
15-inch MacBook Pro (June/November 2007), USD 1,999, USD 2,499, USD 2,799
15-inch MacBook Pro (February 2008), USD 1,999, USD 2,499, USD 2,749
Unibody models:
15-inch MacBook Pro (October 2008), USD 1,999, USD 2,499, USD 2,799
15-inch MacBook Pro (March 2009), USD 2,499, USD 2,799 (previous USD 1,999 model remained)
15-inch MacBook Pro (June 2009), USD 1,699, USD 1,999, USD 2,299, USD 2,599
15-inch MacBook Pro (April 2010), USD 1,799, USD 1,999, USD 2,199, USD 2,399
15-inch MacBook Pro (February 2011), USD 1,799, USD 2,199, USD USD 2,449
15-inch MacBook Pro (October 2011), USD 1,799, USD 2,199, USD 2,449
15-inch MacBook Pro (June 2012), USD 1,799, USD 2,199, USD 2,449
Retina models:
15-inch MacBook Pro (June 2012), USD 2,199, USD 2,799, USD 3,049
15-inch MacBook Pro (February 2013), USD 2,199, USD 2,799, USD 3,049
15-inch MacBook Pro (October 2013), USD 1,999, USD 2,099, USD 2,299 [IG], USD 2,599, USD 2,799 [DG]
15-inch MacBook Pro (July 2014), USD 1,999, USD 2,099, USD 2,299 [IG], USD 2,499, USD 2,699 [DG]
15-inch MacBook Pro (May 2015), USD 1,999, USD 2,099, USD 2,299 [IG], USD 2,499, USD 2,699 [DG]
Touch bar models:
15-inch MacBook Pro (October 2016), USD 2,399, USD 2,799, USD 2,999
15-inch MacBook Pro (June 2017), USD 2,399, USD 2,799, USD 2,999
15-inch MacBook Pro (July 2018), USD 2,399, USD 2,799, USD 3,099 (Vega options releaded in November 2018, USD 3,049, USD 3,149, USD 3,349, USD 3,499)
15-inch MacBook Pro (May 2019), USD 2,399, USD 2,699, USD 2,799, USD 2,999, USD 3,049, USD 3,149, USD 3,249, USD 3,349
16-inch model: USD 3,200 and up (?)