To everyone defending this disgusting money grab by Apple, please do the maths.
The rate of inflation and the value of the pound do not equate to a price increase of £100 on a product that has received zero updates since this morning, when it was £100 less!
Apple are taking advantage of the average consumer seeing the iPad range being updated, and they hope the average consumer doesn't notice that the iPad Air received ZERO updates!
It's a monopoly price grab on a product line that has almost no competition!
There are huge amount of Android phones and Windows laptops, desktops, that compete directly with Apple products. But what competes with the iPad? nothing. So Apple milks the consumer for everything they can, because they can.
If this was inflation and devaluation of currency, then explain to me why today, when Apple increased the price of the iPads, they have NOT increased the price of the iPhone product line, or the Mac product line? or even the Apple Watch?
It's because they can't, people will look elsewhere.
Because they don't do currency corrections all the time, usually it's when they update a line when you see accumulated corrections take place, furthermore you have to consider taxes and import duties, which are applied as a percentage of the item's value, this is, if the price increases due to currency corrections, the new, higher price, gets applied a percentage VAT and Import duty, which is now also higher as an absolute amount. Apple might cover themselves with an estimated currency value for the mid term. In short: the price adjustment can see disproportionate.
Apple gains nothing here, they upset customers, sale less items due to higher price, etc. To think that this is a "money grab" by them makes absolute zero economic sense as this is not Insulin or a life-saving product, they will just sell less iPads in Britain. Otherwise they would hike the prices across the board in all regions, but, as I just pointed out to you, countries whose currencies are stable against the dollar have not had price increases on existing models. Mexico being just one example.
Brits and Europeans are just not used to large currency fluctuations I guess, thus they ignore and are surprised by things common in more volatile currencies such as the Canadian Dollar or the Mexican Peso. Mexicans and Canadians know for a long time how a fluctuation in relation to the USD hits prices all the time.
The peso has actually gained in value against the dollar, and our inflation rate is lower than that of Europe. iPhones and iPads are cheaper here now...
