Screen size should not be a factor in determining a flagship model. That's just a stupid thing to do that unnecessarily fragments the market. I'd happily pay top line price for a device with top line features but the screen size I want. As would clearly many other commenters here and elsewhere.it is not about space. It is about differentiating a flagship model
what a mistake. the fragmentation is nasty. that 5.5 is WAY to large for active people.
My 4.7 even feels slightly large but i've come to enjoy it. Works for business and is comfortable enough during gym sessions and jogs. But fragmenting it with something so important as the camera is such a mistake.
Apples move and im sure i won't hurt them as a departing customer, but if the S8E builds off of the S7, that'll be my next phone.
Best post so far. And LOL at all of you who are having a titty attack based on a rumor from this guy.
Also having a good laugh that people are still throwing fits because Apple doesn't design a phone based on their own personal use case.
OBSCENE profit margins?
Really?
Google has a higher profit margin than Apple.
Microsoft has a higher profit margin than Apple.
Apple's profit margins are about 22% the last 3 years.
So for every $1 of sales Apple get 22 cents of profit. That is NOT obscene IMO.
it is not about space. It is about differentiating a flagship model
So... iPhone/iPad innovation at Apple today: or you pay more for a "Pro" label or you pay more for a giant device.
Same thing with the 27" iMac. A retina iMac? Sure, great, awsome, yay! But WTF happened with the price?
Smartphones have matured. Anyone expecting a major breakthrough by Apple will likely be underwhelmed..
For the most part they do though, the only difference between the 6S and the 6S Plus is the optical stabilisation on the camera. Same processor, ram, storage etc...What a silly statement.
This is like expecting a Honda Fit, Honda Civic, and Honda Accord to all have the exact same engine.
Dude every heard of geometry? You can't expect a small phone to pack in all the same hardware as a much larger phone. Just as you can't expect a sub compact car to have the same engine as a full sized car.
I disagree. If they don't go thinner and keep the same footprint it's going to look near identical to what we currently have. Plus all rumors point to them going thinner.I doubt the iPhone 7 will be thinner.
So the support for a rumor started by Ming-Chi Kuo is more Ming-Chi Kuo?
Actually they are 30% to 50% plus, they take 30% cut from every single iOS and in app sale so your already wrong, same as Alphabet. Alphabet do not make any money from the Android platform or devices bar the Nexus range or IAPs.
Here's a breakdown of the iPhone 5 just to highlight their markup:
http://www.digitaltrends.com/mobile/iphone-cost-what-apple-is-paying/
Note I am not saying other companies don't do the same, but this is about Apple. You brought up other companies.
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Differentiating what? The iPad Pro is the flagship model? And the 9.7" has a much better camera than the 12.9" Pro.
Could be due to limitations, maybe the dual camera simply doesn't fit in the 4.7 inch iPhone.
Or it could be that Apple is trying to keep the "plus" meaningful, I don't know!
I'm personally going to skip the iPhone 7 no matter what it has, I will wait for 2017.
Don't like the price? Buy a normal one. It's not cheap putting a 5K (high quality) display in there. I understand your concern with their new high margin approach, but I think it's justified as long as the specs match up. What is not justified is the iPhone Plus/Pro where they put a whopping 1080p display on 5.5", and mark it up $100.
Just keep in mind that the prices will come down and become market value over time. When the 15" rMBP came out it was exuberantly priced as well, but prices have come down a little. Either way, new apple has now gone from having an "Apple Tax", to having an "Apple Tax +"
I have no choice when it comes to the 27" model. For my company, I have two iMacs from 2010 and I don't want to replaced them for smaller displays. But now, I have to pay for retina, even when it's not my wish. And it's way out of budget.
Muggles. I don't like the 'we're saving the better stuff for the bigger model' thing. I don't want a 5.5" phone!!!
So if the 4.7" iPhone 7 has the same camera, the same enclosure, and pretty much the same everything else except an A10 chip, then what's the point of upgrading? The iPhone 6s is in no way slow. I guess it will be slightly thinner? But that probably means the battery life won't be changing much. They might remove the headphone jack and put in another speaker. Whoopeeee! I guess they could improve the display like in the iPad Pro, with lower reflectivity, better color reproduction and True Tone sensors. I doubt the camera will get a brighter aperture if they're making it thinner. They might be able to use a newer Sony sensor which works better in low light. We might see an improved 3D Touch with better Taptic Engine feedback and improved sensitivity for finer control of gestures.
But those are so many small things. With the iPhone, Apple usually likes to at least add one big new feature and a couple decent supporting features. Here are some of the bigger changes for each iPhone:
So that leaves us to the iPhone 7. What is as big as some of the above features?
- iPhone 3G
- Redesign
- Faster Internet
- GPS
- iPhone 3GS
- Speed
- Better camera
- Video recording
- iPhone 4
- Redesign
- Retina display
- Better camera and video recording (720p HD for first time)
- iPhone 4s
- Siri support with new microphones
- Much faster
- Better camera and video recording (1080p for first time)
- iPhone 5
- Redesign with new lightning port and headphone jack moved to bottom
- First iPhone with larger display
- Much faster mobile internet with LTE
- iPhone 5s
- Touch ID
- Speed with first mobile 64-bit chip that supports slow-mo video and burst mode photos
- New motion co-processor for activity tracking
- iPhone 6
- Redesign
- New display sizes, including first iPhone in two sizes
- NFC chip with secure enclave for Apple Pay
- iPhone 6s
- 3D Touch
- Improved camera and video recording (4k for first time)
- Everything is much faster with new chips across the board, even in the Touch ID, and "Hey Siri" baked in
I just don't know if that's very compelling, especially once you remove the dual camera system for the vast majority of users. And I don't see the usual camera improvements for the 4.7" being all that impressive. I don't see the A10 being a massive speed increase over the A9 since they're making the iPhone 7 a little thinner. The iPhone 7 is lacking a big "wow" change, and that's why I put waterproof or resistant. Now resistant would be a bit disappointing as many could argue the iPhone 6s is already water resistant, just as an article earlier today showed an iPhone 6s surviving underwater for 30 minutes with only the speakers were damaged. It would be nice if they could take the next logical step and make it completely water proof. Otherwise we're left with a device that is slightly redesigned with a better display. What will be the big wow feature? The next 3D Touch, Apple Pay, Touch ID, LTE, Siri, Retina Display, etc? I think their dual camera system will probably have some marketable name that could fill that slot. And it will be a big wow feature. And that's precisely why they need to do everything in their power to make it happen on the smaller iPhone 7, even if they must leave it the current thickness to fit everything inside. Otherwise expect something like waterproofing to be a big selling point for the smaller model, along with a better display. Apple could do a marketing campaign centered around the iPhone being an active phone for active people with improved display outdoors as well as no longer needing a thick Otterbox to protect it from water. They could show it shooting underwater video and photos in their signature commercial style.
- iPhone 7
- Waterproof or resistant
- True Tone display with excellent contrast and low reflectivity
- Dual camera system but only on the Plus size?
- Kind of redesigned to be slightly thinner with minimized antenna bands
Otherwise, I'm not sure what else it could have. I know they've been experimenting with some advanced haptics for generating electric fields on the display that mimic certain textures. That could be interesting when combined with something like 3D Touch. Otherwise, I made a thread before that big rumor about the real redesign being in 2017 saying I think this is just an interim upgrade until the real one comes in 2017. The one with sapphire laminated glass, reduced bezels, OLED, etc. The true redesign. Maybe they could even put the dual camera module in both sizes by then.