I get the hate for any of GAFAM (Google, Apple, Facebook, Amazon, Microsoft); they are big corporations doing big corporate things which are often user-hostile and driven by their own interests. I just happen to think Apple is the least bad option coming out of the big 5, especially for personal computers. In my case, Macs are still the best choice for my personal preferences in attaining a mix of UNIX and apps for video editing, music production, photo management, and various commercial apps I want to use. Windows 10's Linux subsystem is may be making Windows competitive in this area, but I find basic things like mixing in UNIX/Emacs keyboard shortcuts is a better experience on macOS.
On the phone side, if you care about privacy and security, Apple is doing the best in this area (in comparison to the other 4 of GAFAM I mean).
If you can manage to avoid GAFAM on your devices, and stick to only open-source hardware and software, with your data only on machines you fully control, more power to you.