I do not understand the problem here. Apple wallet was a reason for me, to get an iPhone. That and the fact that there was no phone on the market that had the power and the size of the 12 mini. Great device. My old Android device (Samsung Note, a more expensive device at the time) had nfc but my bank was not accepting the OS for its app, to old. I could put all my cards in to the wallet, even store cards. Most stores here do not accept Apple pay. At least they do not display the sign. Its simply paying like you have the card but it is virtual in the phone.
My bank was all for it, they have a big thing on there main page to register all cards with your phone, they even give you a virtual card FREE (the physical card costs me 10 Euros/year) so how can you complain about that?
There is no charge while paying, no charge from the bank, no charge when its booked of from the bank. The system works.
What exactly is the problem of the eurocrats?
if it is so damaging to the banks, why do they do it? Apple got less then 15% market share here? (Spain) I can actually go the the Apple store two blocks down and get an iPhone on launch day, no lines, no problems. But still, EVERY bank wants to support it. Why?
Looks to me they looking for the solution for a problem that does not exist. Probably just try to get some payments of a big corporation instead to simply reform there tax laws.
I do NOT want a more complicated and less transparent system because someone says so. I CHOSE the Apple platform because it is simple. And secure.