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I was pouring through the apple discussion forums and found this request for refund from Apple for their FCPx purchase:

I have no question about the functions of Final Cut Pro v10.0, nor do I have any interest in paying for technical support. I purchased this app with the understanding that it was a new, functional version of Final Cut Pro (as indicated by the version number: 10.0, not 1.0). After familiarizing myself with the software and conferring with many other experienced Final Cut Pro users, it has become clear that Final Cut Pro v10.0 is not a functional replacement for Final Cut Pro v7.0.2, nor is it suitable for video production in a professional environment, as the App Store description and other Apple marketing materials implied.

The App Store description and associated marketing materials make no mention, for instance, of Final Cut Pro v10.0's inability to open project files from earlier versions of Final Cut Pro, the lack of XML and OMF support, and the lack of broadcast-quality monitoring. Apple's failure to disclose these limitations was deceptive, and falls under the state of California's definition of false advertising under Section 43(a) of the Lanham Act: "Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any … false or misleading representation of fact, which … in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or another person's goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is likely to be damaged by such act."

Please refund to me the full purchase price of this application.

While I have sympathy for anyone who purchased this without realizing what's missing, I honestly don't think Apple broke any actual laws on this and something like that won't work.
 
i hope they add them. and not just add them. but improve upon them somehow. for instance, easier to read EDL's that are meta-data capable and searchable... somehow.

the multicam thing can be thunderbolt enable...

external monitor thru thunderbolt... or even hdmi...

but, i like where apple is heading w/ FCP X b/c of it's completely modern and if they add that database stuff to it... then it would be truly awesome.

I don't think you know how these things work.

Apple has said that they think EDL use is antiquated. The problem is that's really not Apple's decision to make. EDLs are used cross platform, across different software packages. They just can't change that. They're trying to evolve how we work, which is great. But you can't just drop support completely and expect people to fall in line. It takes time. Evolution doesn't happen overnight.

Why would Thunderbolt have anything to do with multicam? That's a software process.
 
so I know we are now on page 26 of this discussion. However, I have one big question and I apologize in advance for cursing.... but.... WHO THE **** WERE THE PEOPLE WHO DID THE BETA TESTING??? They could not have been real editors. Someone please speak up if you were really testing this software pre release. I want to have a conversion with you.
People who beta test only test the app. Real editors did beta test this app, and I bet they already gave all the negative feedback to Apple, yet that doesn't mean Apple has to implement what they may have asked for, before release.


In this economy, I hate for anyone to lose their job, however, the lead of the team at Apple who said this is ready for public use. Should lose his job.
Not at all. This app works perfectly fine for people who has a use for it. Public can use it perfectly fine. A large group of professionals can't.
 
It takes time. Evolution doesn't happen overnight.

Are we talking about the same company who removed floppy support when there were plenty of floppies around? :) Apple does believe evolution needs to be forced. I don't know if I agree with them though.
 
What was jaw dropping were probably the things FCP X could do, because Apple didn't mention the things it couldn't do.

I was talking about the gathering of industry people and pro editors. What in the world they have to do with FCPX? It is currently useless for them. NAB? Why bother? MacWorld could have been a more adequate venue for that... Very jaw dropping crowd....
 
I don't think you know how these things work.

Apple has said that they think EDL use is antiquated. The problem is that's really not Apple's decision to make. EDLs are used cross platform, across different software packages. They just can't change that. They're trying to evolve how we work, which is great. But you can't just drop support completely and expect people to fall in line. It takes time. Evolution doesn't happen overnight.

Why would Thunderbolt have anything to do with multicam? That's a software process.

i do. by improving edl export, i mean, not just an edl, but have options for multi-format edl's or preformatted or something.

thunderbolt is not software but a high-bandwidth i/o. thunderbolt can drive monitors and thunderbolt hdd's--usually...editors work w/ a 2 monitor setup, so the other monitor is where the viewer is which is missing in FCP X where editors will find a finder/viewer in which to toggle/scrub btwn different cams (all possible via thunderbolt & a viewer plug-in that apple will add later)*

i think it's too early to say apple dropped the ball. they delivered a product that is ready for the public but not for some professionals who are already entrenched in their current NLE's that they could wait for however long apple will add the missing features.

*made up at the top of my head.
 
Awful analogy. You really think the different parts of a music production are comparable to an audio guy trying to do the post mix for a feature film in FCS? It makes perfect sense to do a music recording fully in pro tools. But expecting sound guys to have to learn FCX to try and do sound design and mixing in that? Not gonna happen. Not to mention that there's no way FCX has all the audio features that were in STP (which wasn't even that advanced an audio app).

I agree, it would have been an awful analogy if that is in fact what I was alluding to. However, if you read my post in context, it ought to be fairly clear that that is not what I meant at all. I was responding to a complaint about Color effectively being integrated into FCP, and I was simply pointing out that so long as it performs all the same duties as the old Color did then the fact that it acts like a "hard-wired plugin" inside a parent app should be of no real issue.

Unless you think that having things like both samplers *and* mastering tools available from within the same audio app is a bad idea, of course. As far as I'm concerned, it's the same thing - one suite that covers a broad spectrum of jobs. You use the parts that directly correspond to your role within the production process, and so long as they are fit for the job, why does it matter if they are not stand-alone?
 
i do. by improving edl export, i mean, not just an edl, but have options for multi-format edl's or preformatted or something.

thunderbolt is not software but a high-bandwidth i/o. thunderbolt can drive monitors and thunderbolt hdd's--usually...editors work w/ a 2 monitor setup, so the other monitor is where the viewer is which is missing in FCP X where editors will find a finder/viewer in which to toggle/scrub btwn different cams (all possible via thunderbolt & a viewer plug-in that apple will add later)*

i think it's too early to say apple dropped the ball. they delivered a product that is ready for the public but not for some professionals who are already entrenched in their current NLE's that they could wait for however long apple will add the missing features.

*made up at the top of my head.

I still don't think you really understand what you're talking about. As I said, Apple wants to get away from the current EDL process completely. It's all fine and good if they really do want to usher in a new way of working with things, but you can't just drop EDL support completely. It's absence cripples their program as far as the modern broadcast workflow goes.

I know Thunderbolt is not software. You claimed Thunderbolt could be used for multicam. But multicam is software based. Thunderbolt has nothing to do with how multicam will be implemented.

I'm not sure I get your point with the "viewer." That was a software feature as well and it's been changed. Again, Thunderbolt has nothing to do with that.

If you're talking about using Thunderbolt to hook up a broadcast monitor, sure I bet that will be possible with 3rd party hardware. But that shouldn't negate the fact that you can't hook up a broadcast monitor now. That's probably the most glaring omission in this release.
 
Anyone catch Conan tonight?
They just ripped FCPX pretty good.

As a professional in the broadcast field, this product is not ready for my facility.
I have 6 editors working on broadcast masters...with no backward compatibility to our existing library of projects, no output, compression capabilities and other tools used daily...we'll stick with FCP7 and our Avids.

There's always a choice.
I think Apple want the pros to go elsewhere.
 
I still don't think you really understand what you're talking about. As I said, Apple wants to get away from the current EDL process completely. It's all fine and good if they really do want to usher in a new way of working with things, but you can't just drop EDL support completely. It's absence cripples their program as far as the modern broadcast workflow goes.

I know Thunderbolt is not software. You claimed Thunderbolt could be used for multicam. But multicam is software based. Thunderbolt has nothing to do with how multicam will be implemented.

I'm not sure I get your point with the "viewer." That was a software feature as well and it's been changed. Again, Thunderbolt has nothing to do with that.

If you're talking about using Thunderbolt to hook up a broadcast monitor, sure I bet that will be possible with 3rd party hardware. But that shouldn't negate the fact that you can't hook up a broadcast monitor now. That's probably the most glaring omission in this release.

not sure if apple will never implement the EDL export feature back into FCP X in later updates, as reports suggest. to say that apple wants to get away from the edl process completely have to be provided w/ corresponding articles & links since that is news to me. anyway, it's easy to see why apple would have to figure out how to implement exporting EDL's since the timeline in FCP X is completely different than before.

multicam can be easily added, too. i mentioned thunderbolt b/c i was thinking that it is connected to hdd's or even cameras and can just stream the data live into FCP.*

also, don't forget gestures/touch screen/ipad. i mean, if you are gonna do it, gotta do it right? right? so apple is taking its time to do it right.

i just hope they do it b/c i agree w/ a lot of the people too that the missing features need to be brought back in. but, i also, hope apple makes it better.

*more made up stuff from top of mi head
 
not sure if apple will never implement the EDL export feature back into FCP X in later updates, as reports suggest. to say that apple wants to get away from the edl process completely have to be provided w/ corresponding articles & links since that is news to me. anyway, it's easy to see why apple would have to figure out how to implement exporting EDL's since the timeline in FCP X is completely different than before.

multicam can be easily added, too. i mentioned thunderbolt b/c i was thinking that it is connected to hdd's or even cameras and can just stream the data live into FCP.*

also, don't forget gestures/touch screen/ipad. i mean, if you are gonna do it, gotta do it right? right? so apple is taking its time to do it right.

i just hope they do it b/c i agree w/ a lot of the people too that the missing features need to be brought back in. but, i also, hope apple makes it better.

*more made up stuff from top of mi head

Please just stop, you have absolutely no idea what you are talking about.
 
I don't think you know how these things work.

Apple has said that they think EDL use is antiquated. The problem is that's really not Apple's decision to make. EDLs are used cross platform, across different software packages. They just can't change that. They're trying to evolve how we work, which is great. But you can't just drop support completely and expect people to fall in line. It takes time. Evolution doesn't happen overnight.

Why would Thunderbolt have anything to do with multicam? That's a software process.

Of course that is Apple's decision to make. Apple has a history of taking bets when it comes to pulling the rug on things they think will change.

Most people thought they were crazy for removing the floppy from their Macs. Lo and behold, that pushed other media, and in not too long no one even missed it. (When I say "no one", I am aware of the fact that this probably caused major problems for some, as will always be the case when you remove support for things like this - same with EDL - not everyone can adjust immediately I'm sure.)

So, it is no doubt Apples right to make these calls. But it will always be a gamble, as some old junk die hard, and you have to have a good alternative ready in order for removing the old to work. I've used Final Cut Pro for about 10 years - never for broadcast, but I have made some money of it - and I have never ever been even close to needing an EDL. But that's just me, I trust that other people need it; Apple must have an idea about better ways of doing things if people now need EDL and they pull it.
 
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Why not? A one person shop who doesn't use extra hardware and extra editors can make a living out of FCP X quite well.

For now, yes. Until the next update hits and they remove a feature that one person shop relies upon. My point was less about the presence or absence of this or that feature and more about the fact that Apple clearly either do not understand or do not care about the needs of people who want to use their software to make a living, and therefore cannot be trusted with a platform you want to earn your living from.
 
WHO THE **** WERE THE PEOPLE WHO DID THE BETA TESTING??? They could not have been real editors. Someone please speak up if you were really testing this software pre release. I want to have a conversion with you.
They probably asked a few shareholders to play beta tester.
This is obviously the only target market Apple could had in mind with this turkey.
 
Of course that is Apple's decision to make. Apple has a history of taking bets when it comes to pulling the rug on things they think will change.

Most people thought they were crazy for removing the floppy from their Macs. Lo and behold, that pushed other media, and in not too long no one even missed it. (When I say "no one", I am aware of the fact that this probably caused major problems for some, as will always be the case when you remove support for things like this - same with EDL - not everyone can adjust immediately I'm sure.)

Floppy is a bad example. The function of floppy was replaced by better technology. The functions of the floppy still exist today.

- storage: replaced by harddisk, cd burners, usb, network drives etc.
- boot disk: boot from HD, bootable CD, USB/Firewire

Apple got rid of the floppy but offered new ways of achieving the same functions. Apple got rid of the "pro" features on FCP X without offering any new ways (except to seek life elsewhere or wait).

Anyway, I think FCP X will be a financial success as planned.
 
Floppy is a bad example. The function of floppy was replaced by better technology. The functions of the floppy still exist today.

- storage: replaced by harddisk, cd burners, usb, network drives etc.
- boot disk: boot from HD, bootable CD, USB/Firewire

Apple got rid of the floppy but offered new ways of achieving the same functions. Apple got rid of the "pro" features on FCP X without offering any new ways (except to seek life elsewhere or wait).

Anyway, I think FCP X will be a financial success as planned.

I know, it was just an example of Apple being in the right when they disrupt our age-old workflows without mercy; floppy, dial-up modem, firewire etc. In the right, as in, they are of course allowed to make these bets if they think it's the right way to go about it, and we are of course in the right if we hate it.

My point was that I think Apple thinks EDL will not be necessary anymore, and that there will be other methods of achieving the things we need to achieve. Exporting XML, OMF etc. are the things I'm least concerned about - Apple will most likely get it in there pretty soon. (If not, others will gladly take you $$'s to provide you with the functionality, but that is not a great solution, and I don't think that is what Apple wants.)

Anyway, people have to stop seeing this as "OMF is not there today, Apple has decided it is not necessary anymore!" - same with multiclip. That's not what they're saying - they're saying that it's not there yet, and that FCPX is a work in progress.

We have indications that EDL is in fact deemed by Apple to be expendadble, but that does not mean they feel the same about other workflow-necessities and multiclip etc.
 
If Final Cut Pro X is a work in progress it should have been labelled as such.

I think it's great that people are slamming Apple in the media and on the App store for this....It's the only way to let them know that this isn't good enough that they'll listen to.

It's particularly heartening to see comments in the App store about Apple abandoning the professional market to focus on i-Devices and the twitter / facebook crowd.
 
It's particularly heartening to see comments in the App store about Apple abandoning the professional market to focus on i-Devices and the twitter / facebook crowd.

This has been a concern for many years now, and while legitimate, I don't think it'll go away. The pro crowd will have to tolerate playing second violin to the various consumers that Apple get's most of their income from. It's not fun or comforting at all, I know, but that's just how it is unfortunately.

It would feel much better if the makers of Final Cut Pro only made products for the userbase of Final Cut Pro - that way we would know we were first priority - but even if Apples i-stuff leaves a somewhat foul taste in our mouths, the end result may not be as dramatic as it seems. (And by that I am not counting FCPX as an "end result" - because had it been it would have been quite dramatic.)
 
Just because it's the top grossing app doesn't mean people are "quite happy with FCPX in its current form." It could mean that they are thinking the reviewers are wrong, aren't reading the reviews, or don't read forums with people's experiences.

Well if they don't read reviews before handing over $299 then quite frankly they deserve all the pain, anguish and heartache that comes with the territory. I don't know about you but before I hand over $299 of my hard earned money I tend to research before hand - heck, before I spend $29 on a copy of Pixelmator I researched before hand.

Nothing listed as a crucial missing feature will reappear in Lion. It may add some functionality but that's not what people have been whining about right now.

I never said it would re-appear in Lion I said in a post-Lion release, in other words a FCX update AFTER LION HAS BEEN RELEASED.

Jesus Toe Tapping Christ, do you have difficulties reading English or something?

Nobody cares about what the application means to the general userbase. Everyone only cares how it effects their own workflow, for obvious reasons. It wouldn't matter if FCP X is amazing for 80% of the users, average for 19% and unacceptable for the remaining 1%. And since nobody has any idea how this release effects every single FCP 7 user (not even Apple), time will tell how things turn out.

Then don't bloody buy it! move to Adobe Premier if you so desperately find that FCX is so appallingly bad it has resulted in your cat dying, your car failing to start and the roof on your house to collapse!
 
This has been a concern for many years now, and while legitimate, I don't think it'll go away. The pro crowd will have to tolerate playing second violin to the various consumers that Apple get's most of their income from. It's not fun or comforting at all, I know, but that's just how it is unfortunately.

Sure. I guess I meant specifically these comments being posted in the App store since the rating system doesn't lie and it's a prominent space in which to post disappointed reactions, rather than forums like this which Apple can more conveniently overlook.
 
Well if they don't read reviews before handing over $299 then quite frankly they deserve all the pain, anguish and heartache that comes with the territory. I don't know about you but before I hand over $299 of my hard earned money I tend to research before hand - heck, before I spend $29 on a copy of Pixelmator I researched before hand.



I never said it would re-appear in Lion I said in a post-Lion release, in other words a FCX update AFTER LION HAS BEEN RELEASED.

Jesus Toe Tapping Christ, do you have difficulties reading English or something?



Then don't bloody buy it! move to Adobe Premier if you so desperately find that FCX is so appallingly bad it has resulted in your cat dying, your car failing to start and the roof on your house to collapse!


This sounds like your not a PRO
299,- is CHEAP, I sell metal plates for camera's which cost a at least dubble that. Lets count in the 1000,- per lens (at minimum) the body's of DSLR's, other software, lighting etc etc. If you buy al that you've spent at least 10.000,-

FCX is a jokes missing features which makes it USELESS for the PRO'S who make a living on editing film.
If Apple sold this as IMOVIE PLUS/ IMOVIE PRO it would've been a major hit. ;)
 
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This sounds link your not a PRO
299,- is CHEAP, I sell metal plates for camera's with cost a at least dubble that. Lets count in the 1000,- per lens (at minimum) the body's of DSLR's, other software, lighting etc etc. If you buy al that you've spent at least 10.000,-

FCX is a jokes missing features which makes it USELESS for the PRO'S who make a living on editing film.
If Apple sold this as IMOVIE PLUS/ IMOVIE PRO it would've been a major hit. ;)

299 is very cheap indeed, but I still question the people that just bought this on auto-pilot without knowing the first thing about it. I know I wanted to click buy straight away - that's natural for "fans" of the app - but then most people have this moment of reflection, control if you will, that tells one that it is perhaps smarter to read a couple opinions etc. before buying. :D

I did not think we had gotten to the point where FCP - especially when talking about something everyone knew would be a drastic change - would be an impulse buy just like a $0.99 fart-app on the iPhone...
 
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