Because as well all know pros need easy access to emojis. I have the touchbar on a machine at work and it is pretty terrible usability wise, much prefer the physical keys. Really hope the new Macbook (Air) comes without it.
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'Entry-Level' 13-inch MacBook, Redesigned iPad Pros With Faster 18W USB-C Charger Coming in September, But no New iPad Mini
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Because as well all know pros need easy access to emojis. I have the touchbar on a machine at work and it is pretty terrible usability wise, much prefer the physical keys. Really hope the new Macbook (Air) comes without it.
They can make a sub $100 retina MacBook, they would just have to give up some of their 40% mark up.
The entire aviation community. Every pilot I know has an iPad mini 4. This is the only model that will mount on an aircraft yoke to display charts and approach plates. If a new mini 5 was released today I can name about 100 people that would buy one just among the people I know in the local aviation community.
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Quite a few women do. Their preference hinges on a difference in how iPhones and iPads are held. iPhones are held in one hand up their faces and for that they find that a larger iPhone is clumsy. On the other hand, iPads are placed on table or lap. For that, the iPad mini is perfect. Unlike any other iPad, it fits easily in most purses.
The entire aviation community. Every pilot I know has an iPad mini 4. This is the only model that will mount on an aircraft yoke to display charts and approach plates. If a new mini 5 was released today I can name about 100 people that would buy one just among the people I know in the local aviation community.
Wow! That's a HUGE market! apple better take note.
I can't tell if you are being facetious or not, but at of the end of 2017, in the US, there were an estimated 610,000 active certificated pilots. I carry two iPad mini 4s in my airplane for redundancy as do most people I know. And that is just a single market segment with over a million units waiting to be sold worldwide. And every pilot I know carries the cellular version.
Garmin aircraft avionics connect to iPads with bluetooth to transfer flight plans, weather and and traffic displays between the panel-mounted gear and the iPad. You can even file flight plans with the FAA on the iPad so that you don't have to call it in over the phone. The most popular pilot app is ForeFlight, which is consistently ranked in the top grossing iPad apps in the App Store. I pay about $200/yr for my subscription.
American, Delta, JetBlue and others have all issued iPads to their flight crews too.
https://www.wired.com/story/pilot-ipad-apps/
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$160-$190 for a wireless charger? Who comes up with these prices over at Apple.......
The formula seems to be “find a price which seems reasonable, then double it”.
Thinking priced $1,200 might be a deal-breaker for the rumored entry-level MacBook.
Apple should really separate their product lines.
Also easier for buyers to choose from their goods.
Apple should really separate their product lines.
Also easier for buyers to choose from their goods.
I'm sure they can, but being laughable is not what they care about; they care about profit. They'll introduce the new Air at $1199, and the sheep will pay out the nose for it, and then when Apple has all the sheeps' money, they'll run it on sale at Best Buy or someplace like that for $999, and the rest of us will crack open our wallets and Apple will still make a big profit. That's how marketing works: charge what the market will bear and when it won't bear anymore, lower the price. How else do you think Apple got to be a trillion dollar company?
We use the mini as an electronical logbook and since the overbearing government mandated them for truckers a couple of years ago, it may mean a lot of sales.
I'm curious - who are you buying from that's not addressing the tax the same way that Apple is? I was under the impression they all do this...
I would buy one tomorrow for work, if it supported the Pencil.
The iPad is too big, to say nothing of the Pro, to handle with one hand during meetings while trying to take notes on it with the Pencil.
Apple could have double my business with iPads if they kept the mini in step with the iPad, as I find the mini too small for home use, and travel.
The rumored 6.5” iPhone with Pencil support is nice, but I don’t need to buy another phone, and it’s a bit too small for my needs, but I’d accept it as an iPod Touch if it were available. But I don’t see them offering a new iPod Touch either.
Looking for my crystal ball... What are the chances Apple retains the Mini 4 as-is but drops the price $299 or even $249? At $275 on sale, it's very tempting. Still using a Mini 1 on iOS 8.
The 13" MacBook Pro is the new MacBook Air.
Let's rewind time for a moment. It's Thursday, October 27, and Apple's event is under way.
Imagine that instead of introducing the new MacBook Pro, Apple unveiled a new MacBook Air. One that's 12 percent lighter, 13 percent smaller by volume and practically the same weight -- but manages to cram in a faster Intel processor, faster graphics, plus the far sharper, brighter and more colorful Retina Display the MacBook Air so desperately needed.
Sure, it starts at $1,500 rather than $1,000, but you get twice the solid-state storage for the price -- and you can double the RAM, quadruple the storage and get the awesome new Touch Bar secondary screenwith Touch ID fingerprint sensor if you're willing to pay even more.
How long has your MacBook Air had a 1.6GHz processor? This new one is 2.0GHz or 2.9GHz; there's even a 3.3GHz option.
And sure, it's got a thinner keyboard and only two (or four) general-purpose Thunderbolt 3 ports instead of handy full-size USB ports and SD card slots. But we, Apple, figured you'd rather have a more accurate keyboard and amazing single-cable Thunderbolt 3 docking options to go with your mobile MacBook Air lifestyle.
Now, you can pull your MacBook Air right out of your manila envelope and plug in a single cable to charge it, dock with your peripherals and power multiple monitors all at the same time.
Oh, and one more thing: we knew you'd like the MacBook Air so much, we built a 15-inch model. You won't believe how fast it is -- this Air has a quad-core CPU that's 50 percent faster than last year's MacBook Pro! The graphics are over twice as fast, and yet we've kept the same 10 hour battery life as the 13-inch version.
If you've ever wanted to edit photos or home videos on a MacBook Air, this computer's for you. Oh, and it comes standard with the Touch Bar and Touch ID, too.
We think you're going to love the new MacBook Air. It's the best MacBook we've ever made.
What's even funnier about this post is that the 2012+ Macbook Pros REALLY WERE Macbook Airs. In fact, I always called them "Macbook Air Pros" - they were literally the same design. And now Apple is getting a lot of pushback because Pro users are finding the "Macbook Air Pros" aren't really "Macbook Pros" after all.
What we've really got here is a $7,000, 15" Macbook Air, and no real Pro.
I was under the impression that Apple was all in on education with iPads, not laptops.
The current 9.7” is already mini enough. Any smaller and it’s like why the hell not just get a plus size smartphone.
Because iPhone's' screens are narrow/tall, they're not desirable reading screens. iPad Mini's 4:3 screen is perfect for reading. There's a reason, why publishers don't (usually) print books in narrow/tall format. Same goes with iPhone. It is not as good reading experience as 4:3 screen.
Because there are a lot of business use cases for iPad mini, Apple could really see that a perfect cash cow. Business's buy even the old model full price, and the next model will be expensive too. Hence, I predict iPad Pro S, or iPad Pro 8.
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I had the same machine, 12" MB 2015 base model. It ran everything fine, however, if you tried running 4K youtube video on Chrome(cos safari doesn't have the option) the machine would suffer badly, video stuttering, sound out of sync = basically unwatchable, cos the machine can't handle it. Because I do watch youtube regularly, and I do enjoy 4K content, I sold the MB(only got £480) and bought the 13" 2017 nTB MBP base model and it runs the 4K content butter smooth.
The 12" MB is a great machine, super light, fanless, but if you do get it, it's best to get the higher specs model.
I understand that Apple doesn't want to lose the great sales numbers by the MBA, but I really don't want a 13-incher at $1200... I want a 15-incher at $2000 or higher (and no, that 15-incher is not the MBP, because the MBP is too heavy for everyday on-the-go work... I want a light 15-incher... while at the same time, if I had to buy a MBP, I'd want it heavier than it currently is). Apple is obviously mixing things very wrongly: By making the MBP so thin, they are trashing their own market leaving no place for a 15'' ultralight MacBook, while the 15'' MBP loses features because of being too thin, and even then it's still too heavy if you want ultralight.
Please, 15-inch MacBook, perhaps with the same weight of the current MBA, and not necessarily cheap (Acer has proven it's possible to achieve a 16'' even below this weight). That's what real fans of the MBA want: a worthy successor to the MBA.
It's OK if a 13-inch is offered at $900 or whatever (for students and people who prefer budget-tight). But a 15-inch should exist as well, for MBA fans, at a higher price.