Of course they can't track you to the same degree they can online. Unless there is a camera on your TV they can't see if its a man or woman watching their program. They can only try to target the expected demographic for a certain program.
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Facebook Says Apple's Upcoming Anti-Tracking Prompt is 'More About Profit Than Privacy' [Updated]
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It is my choice if I buy Apple products or not, Facebook tracks users regardless if they are „customers“ of the company or not. I have no choice in this matter even though I have never had a Facebook account.
I have never had a Facebook account and Facebook never tracks me. I know because I use advertising trackers on my network and I never see Facebook trackers in there. Obviously I see a lot of Google trackers, but they all get blocked. I have never once seen a Facebook tracker. Probably because I never go to the Facebook website and my network strips all websites of the like buttons and all that crap.
Agreed. However, it's not all or nothing for me. Give me third party now and I can wait on first party.
Interesting theory. Decades and centuries of advertising, long before our personal data was for sale or computers existed, would seem to indicate otherwise.
Still, assuming you're correct and these modern day ad companies can't survive in this new reality, I should care because...??? Why is it my responsibility to ensure these companies thrive? What other businesses out there are expecting me to "do my thing" so they can stay in business? Why does this burden rest on MY shoulders? Why are they entitled to my private data if I don't wish them to have it in the first place?
Just for the record, I've said MANY, MANY, MANY times (not that you would know of course) that if I hadn't gone into programming, I would have wanted to go into advertising (or psychology). I find the psychology of advertising fascinating. I love it. I'd hate to see that business go away, but I'm still not willing to give up my private information to prevent that from happening. If today's companies have forgotten how to market without private information, a new company will come along and figure it out. They may not be as profitable, but that's just one more thing in the "not my problem" bucket.
It is interesting. I have seen this same discussion (pretty much) in regards to Google.
I am not a FB user - dumped them years back. I am an Apple device owner. I also own Android.
Before we really saw targeted advertising, it used to drive me nuts getting ads for locations and services not available in my area. Getting advertisements for men's and women's health, and other products that have little to no value to me. Give me general targeted ads. Those I can live with. In depth profiling I can do without.
@MEJHarrison - attended a seminar a couple years back, one of those management skills things, and 2/3 of the group was from Marketing/Sales. The rest of us (Engineering/Manufacturing) felt like we were observing an alien species. They spoke English, or seemed to, and their view of the world was ... unique.
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That's funny. Apple you need to act and make sure that third party apps don't track me NOW. But your own apps, thats fine. Take your time. You can continue to track me for as long as you want. You're Apple so I don't mind being tracked by the company that I idolize.
Do you use Facebook? I don't want to assume anything. But if you do, then it is definitely in your interests that Facebook survive and thrive. Do you use Gmail or Youtube. I'm sure everyone at least uses Youtube. It is in your interests that Youtube survive. Just because you don't like Facebook or any company for that matter, if you are using any of their services then it is in your best interests that they do survive. Of course Apple will survive, they sell $1000 cell phones. But there are other companies that don't make cell phones, but make digital platforms that the world over uses. So their survival is in everyone's interests.
Nah, Apple is only profiting off this in the sense that it might entice more people to their ecosystem. An ecosystem where customers know how and what personal data is being used or traded. Facebook is projecting SOOOO hard! XD Crying about NOT FAIR because they can't be sneaky cheats, or that they'll be held accountable at the least.
Thank you mate, I’ll check it out on my break
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others
Most people don’t even know that Apple runs an ad network ...www.forbes.com
I’m not sure I understand. Tracking is real and deeper than most even realize. The change means consumers will know exactly when they are being followed around on the internet because they went to one site 6 months ago and now they are sharing everywhere I’ve gone since with 30 other companies I have no idea they even exist.
In fact they tell ask me if I will allow them to track me or share my usage data fairly often. I usually decline.
Nice to meet you, virtually. Now you know 2 humans that have never had Facebook.
Facebook still has a lot of paid advertising on their site they get paid for. They also charge businesses to show their pages to people who like their pages; since they changed their algorithms to not show these if you don’t pay. 🤷♂️
On the internet is the operative term. The popup does not say that. It just says "tracking you" which to 99% of people will translate to physically tracking your location. There is an ocean of difference between those 2 things both in reality and in perception.
Apple has intentionally worded it to be deceptive and result is most people opting out. They've done everything they can short of turning it off by default and not allowing apps to prompt.
Most people would not care that a company gets their email address and web browsing history in exchange for some free crap. Most people (and companies) are happy with that exchange.
And FYI - this is in no way a commentary on Facebook and the fact that their entire existence is predicated on profiling and tracking people beyond browser history. They don't even belong in the same conversation as this topic.
But do they though? You‘ve had the ability to opt out of personalised Apple Ads for years....and it clearly states lathe Apple advertising platform does not track you”.
What is one example of Apple asking? They have a setting you can toggle off to not be tracked. But there are no popups or warnings. You have to know to go into the settings yourself and turn it off.
They request it. The difference is you are on a device they manage so even ensuring it can connect to the network properly requires data. That’s why O would never buy Android. Having to sign in to Google to even use it is crazy. Data such as location data Apple gets is anonymous because they strip away the identifiers. This is done across most of their products. Siri has been on device for a few years now so request are no longer transmitted to Apple for processing. Even then identifiers are removed when sending it to the search engines.
The world loses nothing is Facebook is smashed to pieces.
Instagram will live on independently.
Other platforms will be used to advertise businesses.
Word of mouth. Review sites. Search engines. All these will still exist and help businesses.
But the world does benefit from smashing Facebook. No more manipulation and misinformation aimed at targeted individuals and populations.
Instagram will live on independently.
Other platforms will be used to advertise businesses.
Word of mouth. Review sites. Search engines. All these will still exist and help businesses.
But the world does benefit from smashing Facebook. No more manipulation and misinformation aimed at targeted individuals and populations.
Of course that has been discussed in length. The point is they don't tell you about that. My mom and grandma would never know to go into the settings to turn off that toggle. Apple is putting popups on all other apps to give users the ability to turn off tracking in the popup. They do not do that with their own apps. There is no popup or warning for Apple apps. They continue to track you in the background unless you manually go into the settings and turn it off.
I very much agree. I think the counter argument that some make is that targeted advertising is still possible without knowing anything specific about your audience, but I think that undersells the effectiveness of targeted advertising.