Past few weeks I've been thinking someone has been violating NDA and provide details about Apple's plan. But now that I come to think of it more, it's actually necessary that consumers know about this plan in advance.
Getting a car is a minimum 5 years plan. It only makes sense that Apple allows its customers to know their car plan in advance so that they can plan accordingly. Otherwise when the product unveils, a faithful consumer may have just acquired a new vehicle and that customer is out of reach for at least 5 years.
What do you guys think about this?
Leaking out future product details is frowned upon by any Fortune 500 company. Have we not read numerous articles detailing the obsession Apple has with protecting its future product details? CNBC's exclusive scoops have a high fail rate. Does anyone remember all the speculation about Apple's future tablet product, 99.9 percent, perhaps 100 percent of what I read on this site and many other tech sites was wrong, completely wrong.
When Apple decides to go public with their plans, I believe it will be something totally different than the CNBC news today. Over here we speculate, that is fun and interesting, but I don't expect anyone to nail down exactly what Apple intends to create.
My two cents, the Hyundai battery/300 miles is a head fake, Mark Gurman has been wrong before but I trust his sources more than CNBC, his article a few months ago claimed Apple had superior battery technology than what is out there currently, if true there is the big story.
What would drive sales right now, a battery that has a 500/600 mile range, that could charge to 80 percent two or three times faster than the current crop of batteries, a battery that costs less.
The robotaxi speculation, I think it is bunk, a much better battery, a self driving car with better software than whatever Tesla is working on, a way to integrate all of Apple's services within your personal car, the ability to capture market share in an industry with less than 5 percent of EV cars currently sold worldwide.
That is my one cent theory, probably wrong, but I'll bet my one cent over the hacks at CNBC.