I couldn't care less about the colors but I do like the latest processor, camera sensor and $50 memory upgrade to 128GB for only $800 total. I already have last year's X and the OLED isn't that impressive compared to the best LCD out there. Only reason I'm hanging onto my X this year is because of the size.People only go on about this phone cos of the colours is it just me or anyone else think its a big kidish im happy with the max