The 0% finance pricing is cheaper than any monthly fee spin studio I've ever been in (which admittedly probably cater to higher income brackets), and if you have a family, the bike subscription includes everyone. Originally, I thought they were too expensive, but after using one in a few hotels (great marketing on their part btw) I found them to be the closest thing to an at home spin studio. Luckily, I had already ordered ours right before the pandemic so it worked out.I don't disagree with you.
I have never used Peloton but I did look into them before going with Apple Fitness. Peloton does look great, but, its far too overpriced. Their machines (the cycles, treadmills and rowers) are in their thousands of ££ and that's on top of the monthly subscriptions they want you to pay.
I would say Peloton seems to only appeal to those in the higher income brackets.
My biggest worry with them is that Apple will snipe away the talent with money. I've become accustomed to the personalities I work out/ride with.