Problem is, IE9 won't run on the tons of WinPCs, particularly in businesses, still running XP. Those of us who do business-friendly, video-using, U.S.-centric Web sites for a living won't be able to count on HTML 5 for a very long time. What we will have to do is make pages that use Flash and HTML 5. The coding isn't that hard once you find the time; but getting optimized video content in three different forms (.FLV for pre-HTML-5 browsers, .OGV for Firefox, and .MP4 for Chrome and Safari) almost certainly will cost more, even for those lucky enough to be able to produce their own content.