Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

[MikeyUnix]

I'm not exactly an Intel fan and I generally like Apple products but this commercial is right on the money. People want a real 2-in-1 device but Apple refuses too because they can be so arrogant when it comes to demanding how their users use their products. Just make a real 2-in-1 already and stop half-assing it with the current iPad+Magic Keyboard garbage. Props to Intel for hiring Justin Long to do it.

if you look for a 2 in 1 product, then you cannot be looking for something to serve a specific purpose? If you want a laptop that can have 2 monitors (or similar) even though the new Mac's probably will, its likely it will not be robust enough for heavy business use.

If you want a laptop for presentations etc., then its easy enough to sort out a solution to that perceived problem and if you can't it suggests a novicelack user, and where its likely to be a very short lived problem as I expect that to be addressed shortly anyway.

 

[archer75]

Yeah. Some people love them; absolutely. I had one for a few years and never ever used it as a tablet or used the touch screen. But the convertible aspect made it thicker and bulkier, not to mention, more expensive.

To each their own and competition is a BEAUTIFUL thing. But I would actually rather use my tablet as a tablet and my laptop as a laptop. I THOUGHT I would love a 2-in-1 but I really didn't.

I agree. And that's what I'm hearing from others. People thought they'd be great but quickly found they weren't and they didn't really use the features offered.

 

[itsmeaustend]

Reeks of cringe and desperation.

also, I game just fine on my 5700 XT iMac, thanks.

 

[frozen220]

Not sure why Apple didn’t prepare for this, especially after the “Verizon guy” going to Sprint. They should have protected themselves by paying Justin Long (and John Hodgeman, and Jeff Goldblum) a pile of cash to never appear in marketing for a competitor in perpetuity

 

[deeddawg]

Intel's acting like that desperate ex-girlfriend trying to win you back.

Actors gonna act, that part doesn't bother me.

 

[Shasterball]

Ugh...that seems desperate on both Justin & Intel's part.

EDIT: I get that he's just making a living; so are the folks at Intel.

My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!

Come on. Do you really think any actor in any commercial truly believes in the product? It's a paycheck...

 

[RedRaven571]

Effing sell-out. You do something. You promote something.
You HAVE to stand behind it!

That's why all of these famous people promoting stuff... you cannot take seriously like at ALL.

I'm still pissed off that, when I contacted Alan Alda to do my heart surgery, he said he couldn't do it, even though, all those years watching M*A*S*H, when he was Hawkeye, he could do any surgery. Hell, him and Trapper John even invented the defibrillator one episode. So disappointing...

 

[reyesmac]

Hard to blame a guy who isnt an abc lister to not cash a big ol' check dangled in front of him.

PC laptops are flexible because they are made of cheap plastic that bends.

iPads are Macs that have touch screens and are superior to Windows OS touch screen interface.

Windows can do everything a Mac can and more except the best parts of the Mac experience that is primarily the reason they are bought in the first place.

Anything in the windows world that costs as much as the Mac to have the same level of performance is overpriced IMO.

 

[astrobanana]

Justin... blink twice if you need help

 

[deputy_doofy]

For $50 more you can get an 8th GPU core (but only together with 512GB SSD reason), or you can buy an external 1TB drive for Time Machine backups. Much better to use the money for the backup drive.

My daughter is young. She neither needs space, nor the extra GPU. She plays Roblox! So, it made sense to get the base MBA at education pricing.

 

[frozen220]

Tim Cook: “Do we still have Jeff Goldblum’s number!?”

 

[deputy_doofy]

Couldn't have gotten the Dell dude? He wouldn't even have to memorize a fully new line or even new intonation.

"Dude, you're getting Intel!"

 

[BaltimoreMediaBlog]

True,

But they are starting to take over in both low end machines and the high end, all while being cheaper and more power efficient. And this isn't a back and forth between the brands we've seen in the last 20 years - AMD is delivering deathblows to Intel here ..especially with zen 3 and the leaked zen 4 server architecture - pretty soon there will be almost no reason to buy an Intel CPU for a desktop.

And for some reason, Intel throwing salt at Apple instead - strange move.

Simple. Because AMD is still running x86 platform machines. Apple is leveraging the iPhone for software support and its a huge risk, especially in the pro market for which there is not a whole lot of "phone" software. And Mac gaming except on the low end will officially be dead with Apple ditching not only Intel, but also AMD discrete graphics currently. I for one do not want a computer like my iPhone.

I imagine it's personal too to Intel because AMD doesn't get tons of media like Apple does over beating Intel or just ditching them as Apple is simply bigger and a media darling.

 

[ggibson913]

Good for him he has work. I don't disparage PC at all, I use one every day. My personal laptop is a Mac. I prefer the experience of the Mac over Windows but that is my preference. The M1 has given me a little pause but I still have an Intel Mac which I assume will serve me for a while to come. When it is no longer useful, I will consider buying a PC or Mac just as I always do. I do freely admit that it is silly that I can't plug at least an SD card, HDMI, or a standard USB cable into my laptop they should at least include the media dongle with every Mac IMO.

 

[RecentlyConverted]

I loved the 2 in 1 ad. "and a dongle" laughed out loud at that one. Would it convince me to buy a Intel PC? No, but it was funny.

 

[Andregant]

I get it, we all have to earn a living, but damn... I don’t want to be known as a wh*re who will say anything for money.

 

[Constable Odo]

Desperate times call for desperate measures. I don't think any advertisement by Intel is going to stop Apple Silicon laptops from tearing a new one on EVO-labeled Intel laptops. ARM-based laptops are likely the future of all laptops and X86 laptops will be history. Apple needs to push hard with Apple Silicon laptops and basically put X86 laptops to rest.

 

[darcyf]

More power to the guy. His gig with Apple was a pay check, nothing more. Same goes here. An actor can play a hero in one gig and a villain in another, it doesn't matter. Anyone who thinks paid actors actually represent the brands who's commercials they appear in has gone a little too deep on their loyalty to that particular brand.

 

[1258186]

I get it, we all have to earn a living, but damn... I don’t want to be known as a wh*re who will say anything for money.

That is basically what every actor on the planet does.
.

 

[alexandr]

biting the apple that feeds...

 

[paulovsouza]

Apple should rehire the PC guy, and just have a bunch of know likable celebrities be the new Mac M1 guy or girl, with a new new. Almost like Justine was PC, now it’s been replaced with something better.

 

[nikaru]

Intel is desperate. They're making false comparisons based on things nobody really cares about. They're terrified of the next round of "Pro" level chips to come from Apple, because the M1 is just a baby first step.

Agree. If the M1X outperforms every single Intel CPUs (except for 3,000$ Xeon/Threadripper), and the integrated graphics matches a RTX 2060 performance, Intel and AMD would have a very hard time in the next couple of years.

 

[mi7chy]

For me, currently AMD > Intel > M1. Open to trade my MBA M1 16GB/256GB for 48" LG G1 OLED or AMD 5800U/5600U laptop.

 

[CoachFern]

Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.

Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."

In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."

Other ads include Long throwing shade on Intel's behalf towards Apple's lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs, and the variety of different options available for laptops powered by Intel.

Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.

This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.

Article Link: Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.

Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."

In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."

Other ads include Long throwing shade on Intel's behalf towards Apple's lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs, and the variety of different options available for laptops powered by Intel.

Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.

This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.

Article Link: Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

This speaks more to Long's acting career than it does to technology...Dude hasn't been in a decent movie since Dodgeball. Facts.

 

[archer75]

Agree. If the M1X outperforms every single Intel CPUs (except for 3,000$ Xeon/Threadripper), and the integrated graphics matches a RTX 2060 performance, Intel and AMD would have a very hard time in the next couple of years.

If the rumors and leaked benchmarks are to be believed, then this would very much be the case. If.