With all the expected features of the iPhone 7 this year, I don't understand how it's the worst upgrade ever? It won't be the best, I agree, but it'll be far from the worst.
Here is the iPhone 7, what do you think?
1.) Waterproof
2.) True tone display/variable refresh rate/retina color/Anti reflective display
3.) 3gb ram (+ only)
4.) Smart connector (docks, battery cases, + only)
5.) Much better camera (dual + only)
6.) Better battery life (like the SE)
7.) Faster chip/LTE
8.) Possible Apple pencil support
9.) 32/128/256 gb capacities
10.) Lightning headphones (not a +)
Honestly, that's a better upgrade than the 6S was.
1) Nice to have, but not huge. I guess it's good for clumsy people but I've never gotten an iPhone wet.
2) Do not want "true tone". I want pictures to show up with the colour cast I give them when I create them.
3) Years behind and everyone else has moved to 4 gig.
4) Great, more adapters and Apple proprietary crap
5) Nice to have. Not as good as the competition, and rumour is extra fee for the good camera this year.
6) I doubt this one is right.
7) Faster chip, clunky software that doesn't know wha to do with the speed.
8) Another $100 addon. Note 7 has everything on your list and a free pencil and place to store it.
9) Way too late for those tiers and way too expensive. 32 gig is a joke in 2016 and so are the upgrade costs. Give an SD slot.
10) 100% dealbreaker.
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All i'm saying is that iPhones have to be sold at considerable amounts every year. Even Apple has no luxury of a dud. Why would Apple want to complicate things if just doing your best every year is the best policy and ensures good sales. Is that clear enough?
Option a) Sell 150 million junky warmed over phones at a profit of $300 each. Minimal design costs, minimal costs to retool the assembly line. Total profit $45 billion.
Option b) Sell 250 million amazing new phones, parts cost more so profit is only $200 each. $2 billion R&D, $10 billion production tooling, costs related to lower yields as the new design ramps up, etc. Total profit $38 billion.
Which one do you choose?
If you care about Apple, where they will be in 5 years and what customers think about the company, option b is obvious.
If you're Timmy and Eddie Clueless, $7 billion extra this year is $7 billion. Choose option a and 5 years from now be damned.