1) Nice to have, but not huge. I guess it's good for clumsy people but I've never gotten an iPhone wet.
2) Do not want "true tone". I want pictures to show up with the colour cast I give them when I create them.
3) Years behind and everyone else has moved to 4 gig.
4) Great, more adapters and Apple proprietary crap
5) Nice to have. Not as good as the competition, and rumour is extra fee for the good camera this year.
6) I doubt this one is right.
7) Faster chip, clunky software that doesn't know wha to do with the speed.
8) Another $100 addon. Note 7 has everything on your list and a free pencil and place to store it.
9) Way too late for those tiers and way too expensive. 32 gig is a joke in 2016 and so are the upgrade costs. Give an SD slot.
10) 100% dealbreaker.
[doublepost=1470759658][/doublepost]
Option a) Sell 150 million junky warmed over phones at a profit of $300 each. Minimal design costs, minimal costs to retool the assembly line. Total profit $45 billion.
Option b) Sell 250 million amazing new phones, parts cost more so profit is only $200 each. $2 billion R&D, $10 billion production tooling, costs related to lower yields as the new design ramps up, etc. Total profit $38 billion.
Which one do you choose?
If you care about Apple, where they will be in 5 years and what customers think about the company, option b is obvious.
If you're Timmy and Eddie Clueless, $7 billion extra this year is $7 billion. Choose option a and 5 years from now be damned.