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Option a) Sell 150 million junky warmed over phones at a profit of $300 each. Minimal design costs, minimal costs to retool the assembly line. Total profit $45 billion.

Option b) Sell 250 million amazing new phones, parts cost more so profit is only $200 each. $2 billion R&D, $10 billion production tooling, costs related to lower yields as the new design ramps up, etc. Total profit $38 billion.

Which one do you choose?

If you care about Apple, where they will be in 5 years and what customers think about the company, option b is obvious.

If you're Timmy and Eddie Clueless, $7 billion extra this year is $7 billion. Choose option a and 5 years from now be damned.
So simple ...
 
After having a bunch of Iphones I switched to a Galaxy S7 Edge and an HTC 10. Love both these phones. I am irritated at Apple for having such slow inertia in changing to new technology. But I am all in on a 2017, glass case, wireless charging, waterproof, OLED, etc etc. If Apple was smart, they will work 24/7 to get the release out early and not wait until Sept 2017.
 
If these leaks get traction beyond the geek/rumors crowd, iPhone 2016 is going to have seriously bad sales. Most people will wait a year if they know something truly awesome is coming. Will be interesting to see how forward looking people are with AAPL stock if they have a few more bad quarters in anticipation of a monster upgrade cycle in 2017.


Keep it in context. Posters on MR are a few hundred people with some portion just trollers. Real world people will love faster, more powerful processor, great new camera, more battery life, better sound without headphones, waterproofing, plus whatever nice enhancements Apple includes that we don't even know about.

That's why the tiny speck of MR posters will be swamped by the actual buyers. At the end of just the Christmas season, 60 or 70 million real world people will have bought the new phone. In a year, close to 200 million. 200 million versus a hundred or so, important context.
 
Glass is a dumb material to use for the back of a mobile phone. Why make more of the device prone to shattering?

Unapologetically PLASTIC is the way to go. Plastic is resilient to impacts, more or less transparent to radio waves, and doesn't interfere with wireless charging.

Plastic is more functional for a device that has to cope with the rough and tumble of everyday life.
 
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Glass is a dumb material to use for the back of a mobile phone. Why make more of the device prone to shattering?

Unapologetically PLASTIC is the way to go. Plastic is resilient to impacts, more or less transparent to radio waves, and doesn't interfere with wireless charging.

Plastic is more functional for a device that has to cope with the rough and tumble of everyday life.
Apple has been working on new ceramics and the ability to injection mold "liquid metal" for years now, each of which provide unique characteristics. Be prepared for a hell of an update.
 
1) Nice to have, but not huge. I guess it's good for clumsy people but I've never gotten an iPhone wet.
2) Do not want "true tone". I want pictures to show up with the colour cast I give them when I create them.
3) Years behind and everyone else has moved to 4 gig.
4) Great, more adapters and Apple proprietary crap
5) Nice to have. Not as good as the competition, and rumour is extra fee for the good camera this year.
6) I doubt this one is right.
7) Faster chip, clunky software that doesn't know wha to do with the speed.
8) Another $100 addon. Note 7 has everything on your list and a free pencil and place to store it.
9) Way too late for those tiers and way too expensive. 32 gig is a joke in 2016 and so are the upgrade costs. Give an SD slot.
10) 100% dealbreaker.
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Option a) Sell 150 million junky warmed over phones at a profit of $300 each. Minimal design costs, minimal costs to retool the assembly line. Total profit $45 billion.

Option b) Sell 250 million amazing new phones, parts cost more so profit is only $200 each. $2 billion R&D, $10 billion production tooling, costs related to lower yields as the new design ramps up, etc. Total profit $38 billion.

Which one do you choose?

If you care about Apple, where they will be in 5 years and what customers think about the company, option b is obvious.

If you're Timmy and Eddie Clueless, $7 billion extra this year is $7 billion. Choose option a and 5 years from now be damned.
who's to say that the camera won't be on par with the samsung phones?

point 2- why does IOS need more than 3GB of ram?
 
Actually, I was kind of thinking that they need to rush out an iPhone 7, 8 and 9 this year and next... so the 2017 model can be the "iPhone X" :D



Gee, the whole point of Apple products is that they put form over functionality. Beauty over practicality. Why else put a glass back on a handheld device?? :)

Only slightly joking, I personally want them to drop Gorilla Glass and go straight for an extruded cubic zirconium case with wraparound OLED and in-screen home button:

View attachment 644127

Something that would be harder for most third world makers to clone.

Thing looks like a shrink-wrapped 5th gen iPod Nano. You can go too far with curved glass, imo.
 
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iPhone 4 2.0? I will say, iPhone 4 was my first iphone and honestly, it has been my favorite so far.

It had amazing battery life, and was a true leap in display quality and performance. At the time there was nothing to touch it, plus it was a thing of beauty too!
 
All i'm saying is that iPhones have to be sold at considerable amounts every year. Even Apple has no luxury of a dud. Why would Apple want to complicate things if just doing your best every year is the best policy and ensures good sales. Is that clear enough?

No, because you seem to imply that Apple's best is not good enough and they just go through the motions, because it's time to sell more iPhones.

Neither one of us knows the details to make that judgement.

Since iPhones are being sold continuously for many different reasons, they will obviously sell and produce "better" models as they get better components en masse. Why produce last years model?

Say, dual camera part was only available at 10 million pieces a year, so they only put it into their flag ship iPhone.
If the output is increased and 20 million a year become available via a second supplier etc., they will add it to the other models.

Same with everything from A10 processors to more GB when the price of 32 GB drops into the price range of 16GB.

I don't think Apple is adverse to complications (as in researching new ways or technologies to incorporate it into the next phone, but that all takes time) nor do I think the 7 is a dud, but in a maturing smart phone market it is not enticing enough for many to switch.
 
Yeah, I totally agree. That's why it was mostly tongue-in-cheek. But... it is based on an Apple patent.

Thank goodness not all patents see the light of day. The more I stare at it, the worse it gets. Now it's a flattened loo-roll middle with an 80s decal. Yeeesh. :)
 
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If this was the iPhone debuting this year, this could have competed on the line with the Note 7. Instead, this iPhone debuting in a few weeks may start a riot.
[doublepost=1470763279][/doublepost]
The iphone in that stock photo looks really sharp. I've always preferred hard edges on the 4 and 5 as opposed to the rounded edges on the 6.

I came from the 6s to the SE and truthfully, I prefer rounded edges on the 6 series, it just conforms to my hand and feels so much more comfortable than the SE, which has a bit of edginess to it. That's just me. But When upgrade to the iPhone 7, I am looking forward to this design again.
 
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If this was the iPhone debuting this year, this could have competed on the line with the Note 7. Instead, this iPhone debuting in a few weeks may start a riot.
the worry has to be the iphone next year could be very good but note 8 could be even better than the note 7 this year.
 
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Hopefully it'll be scratch resistant glass. I loved the iPhone 4 but it was daft having a scratch resistant front, stainless steel frame, and then a scratch prone rear.

Hope the OLED screen helps with Apples silly battery life too although no doubt they'll make the phone even thinner so no luck there.
 
Guys -- it makes sense to wait till 7 comes out and buy the 6s for cheap, and wait for the OLED next year ... what is the point in forking out money on a new phone that we know next years phone will blow everything away...?

I don't know why  is waiting -- other companies are passed  innovations ...

I really could see a iPhone8 with curved screen like Galaxy is next year...
 
the worry has to be the iphone next year could be very good but note 8 could be even better than the note 7 this year.

The worry is that the note 7 will be so much better than the 2016 iPhone that many people will switch this year. Once they switch the 2017 iPhone will have to be a lot better to get people back.

If the Note 8 also humiliates the 2017 iPhone it will just make a bad situation that much worse.
 
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The worry is that the note 7 will be so much better than the 2016 iPhone that many people will switch this year. Once they switch the 2017 iPhone will have to be a lot better to get people back.

If the Note 8 also humiliates the 2017 iPhone it will just make a bad situation that much worse.


You know you are way too emotionally attached with your phone when you start talking about one phone "humiliating" another. Keep it in context. MR posters, like me, are just a few hundred people. When the new iPhone comes out, close to 70 million people will buy it in just the next quarter. Nearly 200 million will buy it in the next year. People will love the many enhancements the new phone will bring and they love the Apple ecosystem.
 
When I buy Apple products, I'm mostly in it for the software and services. That's what Apple are selling and that's where they're unrivalled. You can fill a phone full of the latest cutting edge technology and hardware, but that won't make it useful.

You keep telling yourself that. The same way the BB users keep telling themselves that buy BB for security. Manufacturers love true believers like you.
 
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Glass is a dumb material to use for the back of a mobile phone. Why make more of the device prone to shattering?

Unapologetically PLASTIC is the way to go. Plastic is resilient to impacts, more or less transparent to radio waves, and doesn't interfere with wireless charging.

Plastic is more functional for a device that has to cope with the rough and tumble of everyday life.


Plastic is durable to an extent, but Apple prefers to use more premium materials in their phones for sleekness, asthetic appeal and over all it looks professional. Even the added weight of glass allows the phone to feel More substantial.

Plastic looks cheap and really plastic has been abandoned on newer phones today, with aluminum and glass. Obviously it costs more in some respects, but the consumer is attracted to the phone first, followed by the over all feel of the Phone.

The only time I see plastic on Phones is today on the cheap pre-paid phones you see you at Walmart for $30.00.
 
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