Apple is so big that there really was no way to announce this without it melting down. I agree there might have been a better way to do it but I guarantee you it would also have been fought with fire.
Or they could have, I dunno, told up front what they were doing to our devices? Maybe? And I dunno, given me the ability to make the choice of power/length of battery life or performance. I'm just spit ballin' here...and I wouldn't have fought that with fire. I'd have been far more understanding and then have my battery changed.
Nothing good comes from withholding information that will come out one day and look really bad that it was withheld. Especially from a high profile company like Apple.
They talk about looking out for the customers and privacy and all that, but this is clear why they didn't say anything about this update in regards to what it did. They MAY have meant well but that's why you don't keep information from consumers. Instead they just went on their way collecting more money from people who assume the device has reached it's life's end. Schiller talked about being courageous removing the headphone jack, how about being courageous and telling people that their phone may slow down and here is a switch you can turn that feature off if you choose, or buy a new battery, or buy a new phone. But no, they let everyone think it was time for a new phone. I know I did. How noble it was of them to look out for us like that though. They had no other interest other than being altruistic, right?
And of course, Apple knows what the rest of us want already, right? We don't want a headphone jack, we want the "thinnest lightest phone they've ever made" (that way it's easier to drop and replace) and of course we want our phones to slow down for no apparent (to us) reason other than it just needs replaced.
Apple creates these kinds of lawsuits and investigations all on its own. I don't feel sorry for them. They are a company of very smart people, nothing is ever NOT planned.
But Apple, to take a quote from SpaceX, "Of course I still love you"