I don't think too many people walk into a computer store without doing some research or looking at various models. Even if I were a PC user thinking of "switching", I'd look at an iMac if I had seen one of those switch ads (I mean, if it's so easy and for years all I've heard of is how easy, intuitive and crash-free the Mac experience is, what's a couple of minutes to see what one is like?)
The iMac is just a different beast (and it is a beast v. a cow). Frankly, Gateway's test have little relevance... my guess is that if the Gateway won more or at least blew the doors off the iMac in other tests, they would have published them. When have you seen an independent test that doesn't have at least THREE Quake tests... and a boot up test, c'mon... who cares!?! I hardly ever shut my computers off, except my Windows machines, which for whatever reason, will have blue (or sometimes orange?) screens of death when I wake them up from sleep (even though I haven't touched them in a day or two).
Plus talk about fear, I fear every time I install something on Win95 and WinME that the machine just won't startup again (or startup in "protected mode"). Adjusting control panels is always done with apprehension, because if the machine is working, I don't want to screw it up. Never had that problem with a Mac... if I adjust something and it doesn't work, I just adjust it back!
As is, I spend hours of diagnosis when there is a problem with Windows and that's just getting it to work on my LAN. Forget about trying to get it logged into my Mac (running Samba)... sometimes it shows up in the Network Neighborhood, sometimes it doesn't, don't quite know why, but adjusting any logical parameter doesn't do anything, rebooting twenty five times doesn't do anything... but everytime I want to log into the Windows machine, I just click "Connect to Server" on the Mac, type in the SMB name and I log right in!
-A