What the Mac did was groundbreaking in many ways for consumers, that they made it easy to import photos and film, then manipulate and make stuff look "pro" very easy. Again, FaceBook came along and made sharing photos much easier, as they had the list of friends to share it with and the upload was easy. You could share whenever and whatever you want, then the recipients could view the content when time allowed them instead that you had to send through mail or code a HTML page.
The consumer web/app world is very much Apple/*nix centric, but I guess the Mac is in a personality crisis. I almost prefer to type on my iPhone, now that I've had the touch screen for ten years in my hands for many hours each day. Most of my mails are short, so I don't need a laptop for that. Of course there are solutions out there that need custom code, and the last programming job I did was on a Windows 10 desktop. It look a little bit dirtier, but when you are in the codezone, you don't care about the platform, it is about the code.
The Surface series trackpad sucks, but the keyboard is brilliant. The opposite of is true of the MacBook series. I some times like the keyboard, but it is not what I would really want. The packaging, which is 80% of a product, lacks. You don't know what you get when a new Mac is released, and there is more colors and bells than features and stability. It's hard to build a steady relationship with the Mac, since the release cycles are uneven, the features are so different across the hardware. In fact the Lenovo C930 looks more futuristic than any MacBook. I have to admit, I am sometimes envious of Windows users.
