The people saying apple innovate aren't realizing Apple can't innovate where Google is. Apple has always been consumer focused. The friendly computer, the ipad, the iphone. Which has served them well no doubt but it has them in a specific market.
Google has expanded in the non-consumer/professional realms where the big money is at. They provide backend stuff for business services and other stuff. this can be where the money is. Licensing, support contracts, etc.
Especially now with cloud based services. Companies are slowly turning to not even buying hardware. they rent cloud resources basically. Or ESX, windows hyper V, other enterprise level virtualization options say hi if local hardware used. All these option have one thing in common...if that install disc /file can be made into an iso for no muss no fuss install well then install away to your hearts content on what your virtual cluster can support.
Then tack on licensing and such. And google is all over the place here. From consumer based google docs to professional/business level applications. Consumers don't see this part...its the pretty web/gui front end you click away on. Backend...Google did some work developing from scratch or tbh acquired a few companies then developed off what they had. Only the vendor/company/site devs used knows about the backend. And how much they pay to use it lol.
Apple can't touch this. they'd have to stop the whole our hardware/our OS model. At the minimum....Mac os would need to run in virtual. And not parallels let me make an install from your recovery partition. I am talking throw in datacenter, lots of drive space, lots of RAM and the admins ability to make OS vm's is limited only by datacenter resources.
And Apple would have to get back into professional software development. An area they are all but bowing out from. Aperture dead, FCP to me I'd say is stagnant, imo, to the point of worrying how long its going to be around. They can't even be assed to swift recode their own stuff to say hey....we wanted to show you all what swift can do. Here is apple app x in swift, see how fast she runs now? Swift is on its second version...they have had time to do this.
TL;DR; They aren't pushing software innovation...google is. Here they will lose. hardware is crap compared money wise to software licensing, usage fees and support contracts. Software innovation does not mean new widget in OS X. Apple makes no software worth even $1000 a year in annual contract fees. Bitter IT vets know well $1000 is chump change here. My cheapest support contract renewal is $15000. This is just 1 of many support contracts in place....