Like the original iPhone that did not offer 3G, nor MMS? Standard features at the time. How about the iPod that did not have WiFi like the Zune? Apple has always been about integration, not about being best in any one category.
That said, I think Apple knows they need to improve in A.I., hence their replacing the team’s leadership and elevating their new A.I. person to their executive team. Siri shortcuts added a lot of functionality that was missing for me. I hope to see more new features in iOS 13. (I would like to have multi-user support on HomePod and better context awareness in general - those are probably my biggest requests for Siri right now.)
They were not standard features at the time, 3G wasn't widely used by most countries until mid 2007. MMS I don't believe was a thing until 2008 or 2009. We see where Zune is now don't we...
I'd love to see Siri improvement as long as it doesn't come at the cost of our privacy, I will never make that trade-off. Not sure there's any coming back in trusting Google after all they've done with consumer privacy.