Android, Nexus, and why lab coats to launch a phone?
If this device is intended to be anything more than a techie wet dream, why is it called 'Nexus One'? It sounds like a space ship from a '70s TV sci-fi prog. that no-one but spotty techies remember. Surely the 'Google Phone' would have been a lot better name.
As if it isn't bad enough that it's running an OS with the alienating title of 'Android', Google's insistence on trying to be far too clever, whilst delivering what is actually a very average, under powered [out of the box] device, is effectively creating a barrier to at least half of its buyer base. Women are turned off by techie terms. In reality though, that turned off number is probably closer to 70-80%, if the results of surveys already carried out are anything to go by.
And while we're at it, why the hell were the Google staff at the event wearing lab coats - to launch a phone?? Were they really trying to fool us into thinking this thing is special? How stupid are they at this marketing game? Having already gone for cheaper, to beat iPhone they have to be more hip, not more inaccessible. It's all mixed messages and hype. Perhaps more importantly, how stupid do they think we are?
I predict this thing will effectively dilute, if not actually destroy the market for the products already being offered by Google's original Android partners, leaving Google alone to sell this HTC device direct. I can see where their thinking is - they get to play like Apple, but at what cost, and to what level of ultimate success?
Apple sell iPhones as part of a family of devices, available from an established network of stores and online. Nexus One is Google's only consumer hardware offering. Supporting online retailing of just one device isn't cost effective. Quite simply, it's bad business all round. Even though Amazon wasn't a tech company before it launched Kindle, they did at least have the retail set-up to handle distribution.
Apple surely aren't worried. MS must be, as are Nokia and RIM, all of whom are likely to lose market share to this over-hyped, not very attractive toy. Thanks largely to OS X, iPhone's market position, despite not having first mover advantage, is so strong, Nexus One is ultimately nothing more than a market research tool for Apple.
As Omar teaches, if you come at the king, you best not miss.