Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Proof 1 TB is not enough. We need 2 TB iPhones. iCloud is what saved me for now.

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I can't imagine how slow your messages must be to scroll! Have you considered saving your video / photo attachments somewhere a bit more safe and permanent like your photos - which can be offloaded to iCloud with unlimited space if you pay for additional 2TB plans? Might be a better home for your content. Seems like the technical version of those people who keep '2094 unread mails' on the little red badge lol
 
Yeah, he's good at the business side for sure. The profit speaks for itself. But Samsung also posts a killer profit, as does HP and Dell, I mean look at Shell's recent profit, is that really as simple as saying "well they made money, therefore forget everything else what they're doing is perfectly fine and we shan't criticise it"... you know?
Why include Samsung washing machines when we are discussing Apple. Dell doesn’t make washing machines either. What are the revenue and profits off the cell phone divisions of every company mentioned?
 
And again, it would just be a tactic to squeeze more money from those users, by withholding features that would otherwise be part of the Pro line only to upsell them to a whole new created tier. Just a few years ago, de 769 iPhone would get all the top features (iPhone 7 Plus). They created a new tier for a 999 iPhone X and left the 769 version like the inferior less diserable phone (iPhone 8 Plus). Now they want to do this again and add a third tier? At some point their greed has got to stop....innovate Tim. That's how you maximize your revenue, while keeping your customer happy, not nickeling and diming them.
Maybe they do this to also provide cheaper and multiple tiers across the globe so people can buy the features they need or want or can afford?

As to the “greed” argument: From seeing the bashing Apple takes whenever it tries to do even the smallest good in the world, it’s clear many MacRumors readers believe Apple’s moral imperative is to maximize its profits above everything else, even at the expense of satisfying its customers.

Fortunately, there are many other manufacturers of mobile devices pursuing the race to the bottom. Everyone is free to voice their displeasure with their wallets.

Edit: fixed typo
 
In addition, it would be nice if Apple brings the iPhone Mini back. This should be the 2024 iPhone lineup.

  • iPhone Mini
  • iPhone Pro
  • iPhone Pro Max
  • iPhone Ultra
Move the regular iPhone line up towards the Spring and get rid of iPhone Plus.

Can we also get iPhone Ultra in Product Red, please? I miss the Product Red iPhone.

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What I want is a Pro Mini. I have small hands, which bears no relation to the quality of product I desire, so why were minis (when they existed) limited to the lower end?
 
Proof 1 TB is not enough. We need 2 TB iPhones. iCloud is what saved me for now.

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Why do you need 555 GB of photos on your phone at all times? Can't you archive them to a computer? Not being snarky, genuinely curious. I've always treated my phone more like a regular camera. Snap photos, transfer them to a computer, do stuff with them, archive them.
 
Iphone PRO MAX PRO

EDIT: on a more serious note, Their SKUs are way too chaotic. Basically like the old windows vista basic/home premium/ultimate/enterprise that they made fun of back in the days.
Well, yes, and it's not surprising they're looking more and more like Microsoft because Apple has basically adopted the same practices they lambasted and even supported regulation against Microsoft around (now, more successful and more nuanced in how they apply the practices and manipulate regulators [sorry "lobby" and "make campaign contributions", that's what we call it]).

Safari is IE (a broken, non-standard based browser) that has no technological advantage beyond whatever living on the inside of the walled garden gives them entirely artificially (especially on iOS).

Apple has been much more successful in marketing a "benevolent" walled garden where "the users win", but this is just window dressing on what they've done: fenced out meaningful competition and managed to make users believe that Apple cares more about users than profit or the bottom line (or that somehow both of those can be equal priorities even when they are zero-sum in a publicly-traded business).
 
I was interested until they mentioned it would be a portless design. That alone makes it a lower-end option
Yeah, WTF? How does TAKING AWAY a feature make it an upgrade?

I'm looking forward to USB-C on next year's iPhones hopefully, along with USB 3.x for moving ProRes video off the phone quicker. A portless design would actually be a downgrade from *lightning* never mind USB-C.
 
Why include Samsung washing machines when we are discussing Apple. Dell doesn’t make washing machines either. What are the revenue and profits off the cell phone divisions of every company mentioned?
I agreed that it's invalid to pretend that Tim Cook 'has no idea' what he's doing, because he clearly does and he's made Apple a real success building on what Jobs left him. But at the same time, for OP, they should consider that profits being good isn't always what makes a brand especially like Apple 'insanely great'. I'm sure you can go and delve into Samsung's annual report and see the breakdown of profits from each division. Though, it should be clear enough that most mention of Samsung on a forum like this, is their cell phone / technology oriented divisions, if it helps..
 
Ugh, I really hope not. I know it's not 1998 and I'm no armchair CEO, but it seems the kind of simplicity Steve Jobs brought back has gone out the window. I get it, they want a cheap model for the India market, and a luxury special emperor shade of gold just for China, and 5 steps on the pricing ladder for you and me to decide on at our carrier or as we go through the check out (Mini, save £100?!, or normal, but extra storage... or base model larger size?!).

I miss seeing those ads with the thumb, reaching over the screen saying how it's the perfect size - Apple engineers / designers knowing what's best for me so I don't need to take the chance. Call me weird, but I don't really like too many choices.

I know there's a range of different kinds of users and situations and yada yada, but there was too in 2007, 2008, 2009, 2010, 2011, 2012 and 2013. And a hell of a lot of the market still favoured the iPhone back then.
[/quote]

Freedom of choice
Is what you got
Freedom from choice
Is what you want

 
Iphone PRO MAX PRO

EDIT: on a more serious note, Their SKUs are way too chaotic. Basically like the old windows vista basic/home premium/ultimate/enterprise that they made fun of back in the days.
It'll turn into an intel chip naming mess.
 
Why do you need 555 GB of photos on your phone at all times? Can't you archive them to a computer? Not being snarky, genuinely curious. I've always treated my phone more like a regular camera. Snap photos, transfer them to a computer, do stuff with them, archive them.
Because if you want to search your phones for "show me all pictures of my niece when she was 6" it's way, way faster when it's local. Forget about doing this search on a plane (even if WiFi is working, it's basically useless for most things like this), and yes, my MacBook Pro M2 Max has an 8TB SSD, but I rarely carry it with me, and even if I did, it's a horrible workflow to put the phone away, boot the laptop, wait for Photos to open, search, and then finally have it. The whole value prop of the iPhone back in 2007 was that it eliminated that and made such interactions and tasks much, much more seamless.

Also, I live in the mountains, drive 5 min out of town and forget about cell service for at least 1-1.5 hrs. Sometimes I'm over at friends' houses who don't have reliable internet. Forget my perhaps "special" case, most urban areas are so oversubscribed that you could standing right next to a cell site and not have reliable means to get data you need to do this very simple search.

Further, I'd much rather pay $100-$300 more upfront for more local storage than paying $14.99/mo for a year for cloud storage which ends up costing the same or more over time for less functionality.
 

Freedom of choice
Is what you got
Freedom from choice
Is what you want

[/QUOTE]

Video isn't available in my country, so the freedom / choice to view it isn't what I got, whatever that means?

But I'll guess. And choice is good, but maybe Apple is slipping into a company like Dell or HP with endless model options and sub-options to suit 'everyone' compared to about a decade ago when they were pretty good determiners of one awesome size fits 'most' (and even the ones who didn't know it until they experienced it first hand) sort of brand / company.
 
Yeah, WTF? How does TAKING AWAY a feature make it an upgrade?

I'm looking forward to USB-C on next year's iPhones hopefully, along with USB 3.x for moving ProRes video off the phone quicker. A portless design would actually be a downgrade from *lightning* never mind USB-C.
Knowing Apple they will do it the other way. The port less version will be the regular version and to get the usb- c port you need you will have to pay for it. A lot.
 
This sounds like an exercise in vanity if you ask me. All the features introduced in the new "ultra" will eventually make their way to the Pro Max and then standard a few years later so all apple will be doing is speeding up the introduction of next generation improvements for a premium price, of course.

The good news is, if apple decides to go this route, the market will decide if it was a good decision or not. I think apple is counting on a lot of people trying to keep up with the Joneses, and / or a lot of business owners who can use the cost of their iphones as tax deductions. More and more of us are becoming independent contractors, eg uber, lyft, door dash drivers, so the number of self employed who can write off their iphones as business expenses is increasing, lol 😂:oops:
 
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its truly becoming comical

SE
MINI
BASE
BASE PLUS
PRO
PRO MAX
ULTRA

☠️ i’m expecting MEGA ULTRA in 5 years when they decide to try and milk $4000 dollars per unit
I noticed this was kind of like GM's downfall in Europe. We'd look at their cars through local brands here in the UK / Europe and they'd have something like 13 different grades, not even all in order either, seemingly random assortments of options. It's hard to know as a customer which one is the one for you. It was so confusing and amidst some pretty good competition they just gave up.

At least Apple is profitable (massively) in it, but if it gets hard like with the iPad to know what to go for, people might just choose the wrong model for them, resulting in enough of a bad experience where they just go for the one advertised product from the competition instead.. that'd be my fear. Though Apple will probably be fine
 
Apple will be able to get 100% carbon neutral as a result of Steve Jobs spinning in his grave over decisions like this and the iPad 10th generation.

Sorry, I’m an Apple fan, just bought an iPad Air last Tuesday and a Series 8 Apple Watch last month, but this is so stupid. Why not just make the Pro series the “premium” version, oh wait… it already is.

Why not just dip the iPhone in gold, Tim?

Anyway, that’s enough snark for today.
 
I agreed that it's invalid to pretend that Tim Cook 'has no idea' what he's doing, because he clearly does and he's made Apple a real success building on what Jobs left him. But at the same time, for OP, they should consider that profits being good isn't always what makes a brand especially like Apple 'insanely great'. I'm sure you can go and delve into Samsung's annual report and see the breakdown of profits from each division. Though, it should be clear enough that most mention of Samsung on a forum like this, is their cell phone / technology oriented divisions, if it helps..
I agree with most of the above. However, labels on apple, such as “insanely great” is a subjective opinion and will be debated ad-nauseum. Just like innovation, while a concrete definition exists, how it’s applied to apple is based on a subjective bias.
 
The next iPhone Mini may look like this:
screen-shot-2023-02-05-at-2-28-59-pm-png.2154064

 
I agree with most of the above. However, labels on apple, such as “insanely great” is a subjective opinion and will be debated ad-nauseum. Just like innovation, while a concrete definition exists, how it’s applied to apple is based on a subjective bias.
"Insanely great" is a term Jobs used to use about he Mac and Apple. A kind of vibe / characteristic unique to Apple I'd say, not that there weren't other successful or admired tech companies, but none of there others were Insanely Great in quite the same was as Apple back in the day
 


Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.

iPhone-14-Pro-Purple-Side-Perspective-Feature-Purple.jpg

In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro Max this year. In today's edition of his newsletter, however, he suggests Apple might instead release the Ultra as a new highest-end, higher-priced model next year at the earliest.

"But instead of renaming the Pro Max 'the Ultra,' Apple could add an even higher-end iPhone above both Pro models," said Gurman. "Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release."

It's unclear how the new high-end model would differ from the Pro and Pro Max, but Gurman speculated that the device could feature additional camera improvements, a faster chip, a larger display, and perhaps a portless design without Lightning or USB-C. He said the device would be "pricier" than the iPhone 14 Pro Max, which starts at $1,099.

Article Link: Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max
To be honest, apple should revert simpler choices. iPhone and iPhone pro. Providing 10 things with little difference to seperate them is foolhardy
 
If apple does decide to launch this product, some consumers might bite knowing it is only going to lengthen their upgrade cycle.

It's just another way of bringing future consumption forward into the present at the expense of future consumption.
 
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