Gurman: Apple Vision Pro 2 at Least 18 Months Away

[dmi]

The second-generation version of Apple's Vision Pro headset is at least 18 months away from launch, Bloomberg's Mark Gurman reports.

In the latest edition of his "Power On" newsletter, Gurman said that Apple is likely at least a year and a half away from the release of the second-generation Vision Pro headset, placing launch in late August 2025 at the earliest. Gurman noted that Apple is keenly interested in the reasons why customers who choose to return the first-generation Vision Pro headset do so, ultimately passing feedback from retail stores to the company's headquarters to help perfect the next version of the device.

The tidbit effectively rules out the idea of the Vision Pro receiving annual updates like the iPhone or Apple Watch, suggesting that it is likely to follow a longer refresh cycle that could even surpass that of the iPad.

Apple analyst Ming-Chi Kuo and market research firm Omdia have previously mentioned a 2027 launch time frame for the second-generation Vision Pro headset. It is said that there could be no hardware updates for the Vision Pro until then, meaning that the Vision Pro might go up to 54 months without a refresh from the announcement of the first generation to the second. Meanwhile, Apple could launch a more affordable Vision headset around 2025, according to both The Information and Bloomberg.

Article Link: Gurman: Apple Vision Pro 2 at Least 18 Months Away

Is the second-generation Vision Pro expected to have higher resolution?
Would a more affordable Vision headset be expected to have lower resolution?
Would either be expected to support prism correction? (in software?)

 

[yabeweb]

I’m guessing Apple has seen massive returns, and will see a steady decline in purchases with overall flat numbers going into the next 12-18 months. They will need to make a market adjustment to a more affordable device if they want mass adaptation. Otherwise this will be a niche product adored by a small % of Apple faithful and ultimately abandoned if they keep the same strategy.

It is already a niche product as not many people are willing to wear a scuba mask for doing what they can without.

As a happy Quest 3 owner I don’t see myself wearing it for more than an hour and for other than some game which fully use vr.

The novelty of having a huge tv will wear off soon and won’t be used that much, multiple screen is nice, but then again multi monitor cost less than 1 device.

They surely saw massive returns on this, after 14 days the honeymoon is over and you have to justify the 4000 dollars, so it makes sense lots of people even liking the product had hard time spending that kinda money an a novelty.

I mean, a Mac, a Quest 3 and 3 monitors cost less than an Apple Vision Pro, as much as video quality is a lot better than the Quest 3, it’s hard to pass on say 2 monitors, a Mac, a quest 3 and an iPad….

 

[ethanwa79]

Tim Cook’s folly.

 

[yabeweb]

. Some of you though act like Apple says "Hey, let's release a $4000 VR Headset and everyone will rush out and buy it like the latest iPhone." They don't think that all.

I can bet there has been many times when they thought just that on different devices!

I mean they def do on cables and dongles, covers and many other stuff.

some people would buy anything with an Apple logo and defend the hell of it for no reason.

 

[krspkbl]

they need a second headset out ASAP. who wants to buy this crappy expensive headset later this year or first half next year?

They were dumb to release only a $3.5k headset.

We might get a 2nd gen headset but I wouldn’t be surprised if Apple killed it off afterwards.

 

[polterbyte]

My question is: when will we see true AR (that is, true transparent glass, real scenes, no pass-through video) on Vision Pro?

3rd Gen? 4th Gen? 5th?

 

[yabeweb]

My question is: when will we see true AR (that is, true transparent glass, real scenes, no pass-through video) on Vision Pro?

3rd Gen? 4th Gen? 5th?

They should just buy InWith Corp!

 

[HobeSoundDarryl]

My question is: when will we see true AR (that is, true transparent glass, real scenes, no pass-through video) on Vision Pro?

3rd Gen? 4th Gen? 5th?

If the existing features are to be maintained too, when the technology can be an implant so that there is no visible structure (goggles, glasses or contacts) at all.

As soon as there is transparent glass, there is heavy light intrusion through the same glass. Try to watch a movie on a screen being hit with direct sunlight and you'll get an approximation of what would happen vs. the current ability to darken even a well lit environment to watch a movie.

As soon as it is regular glasses, light is going to easily intrude from all around the now uncovered edges.

In all imagined incarnations of both, the overwhelmingly largest problem is power source: where's the battery?

Can regular glasses AR be built? Yes, Google did it long ago and products like XReal offer it now. So why aren't we all all over XReal and comparable? Because they have their own (many) issues, including lacking many desirable features that are available in gen 1 of Vpro.

I suspect we are a LONG way from tech to make the "Regular glasses" Vpro possible, much further from contacts and extraordinarily far from an invisible implant... unless we sacrifice many benefits of "goggles" to then end up with variations of the XReal concept.

 

[Zwhaler]

Wait, we can get paid to return it? I wasn’t aware of that. Last I checked you only get a refund.

People see it as trading this “thing” for $4000 that is missing from their bank account. But yeah, you’re right.

 

[kitt9000]

I returned the AVP also in 7-8 days, didn't want to wait the 14d. I never return apple products, big fan. Honestly was so impressed with what AVP demos had to offer, but after 10 mins getting the headset off was such a relief ea time, was a sign that this generation headset is frankly a chore for me to put on. As someone else said in another chat, its made my appreciation of my Ipad pro much more given how easy it is to turn on , use , turn off and still have a reasonably nice screen for movies and content.

I honestly dont mind if the headset stays at $3500, would happily pay it it the thing was just more lighter and more comfortable and easier to grab and throw on without all the pressure on my face.

I have to say the AVP did spark my interest in XR glasses. I was using the AVP most often to watch movies in a "theatre" screen view, so ended up trying the XREAL pro 2 (Which I didn't know existed prior to last week), and I am impressed. Really does give you 70-75% of that AVP theater like experience. And the lack of isolation, easy to throw on, light weight allows me to sit through an entire movie without feeling burdened down. Definitely apprecaite what the XR glasses offer in such a light frame. Easy to travel with also.

 

[femike]

This product from Apple is a fail at this point in time. Seriously, it is a beta product with a price tag of $3500 min to be a part of the beta program. Apple will not release a replacement for at least 2-3 years. There is alot to sort out before then.

 

[MockT]

My question is: when will we see true AR (that is, true transparent glass, real scenes, no pass-through video) on Vision Pro?

3rd Gen? 4th Gen? 5th?

The Vision line is not that kind of device. Apple is rumored to be working on glasses that do that.

A headset is substantially different in that the lenses focus the light from the screens onto the eye. Even if the displays were transparent and not obstructed by other components, you'd have to chance to make out the outside world through the device's lenses.

 

[DMG35]

I can bet there has been many times when they thought just that on different devices!

I mean they def do on cables and dongles, covers and many other stuff.

some people would buy anything with an Apple logo and defend the hell of it for no reason.

There is a massive difference between cables and dongles and a $4000 device. Believe me, they know.

 

[Sevendaymelee]

We are quickly seeing why so many within Apple were disgruntled with Tim Cook's insistence that this thing launch in the state that it's in.

 

[yabeweb]

There is a massive difference between cables and dongles and a $4000 device. Believe me, they know.

It’s all about perspective, a 25 dollar cable that works as a 1 dollar one is just flexing ( or we wanna talk about a cleaning cloth )

Those were just examples, there were few macs I could swear where purposely overpriced and still sold because of the Apple logo.
Other times it did not work that well, see the of boombox, people were dumb, but not that dumb to fall for an expensive boombox!

 

[Kottu]

When Vision Pro gonna look and function like Tony Stark's glasses in End Game, I'll buy. Otherwise, it's not for me.

 

[Chazak]

Feb 2026. Mark the date.

Heck even I have better prediction accuracy than Gurman, Presser and Kuo. They are just there to manipulate APPL Stock.

Product design comments from analysts rarely if ever move the stock price. Analysts interpretations of financial news and company performance relative to expectations is for the most part what moves stock prices. If Gurman said he expects this move or that move to increases sales by x% which would affect earnings or cash flow in significant positive or negative way, that would be a different story.

What Gurman, Kuo or any the others say about future products in their newsletters have negligible or no effect. The repetitive theme in Apple centric tech forums that analysts insert things into their newsletters for the purpose of manipulating a stock's share price indicates a less than informed understanding of their role, securities investing and trading and securities pricing mechanisms. You would be hard pressed to statistically validate claims this is the purpose of their comments. You won't find much a correlation between the two.

 

[cardfan]

So basically make a big cut at the quality of the "vision" part of the name: 4K down to 1080p and assume the Meta margin of Quest 3 is as much as the Apple target margin. I have read more than a few times that Meta is not even trying to profit on Quest... but we very well know that Apple would not go there.

In other words, I don't think Apple could sell the actual Quest 3 at Quest 3 pricing. Why? Because Apple would want that incredible, "another record quarter..." margin on top.

But again, I'll hope right with everyone that this "much cheaper" Vision NOTpro can come. And if it does, I'll be curious to see how interested "we" are with all of the required cuts to specs. In general, I notice that when Apple chops to deliver lower prices, we tend to ridicule the "inferior" version. See countless threads about too little RAM, too little SSD, too inferior of a screen, "why does a MB PRO have a baseline M-series chip?", half-speed SSD choices, etc.

Never said they’d sell quest 3 level hardware at 499. Apples version would be like 1500-2000

 

[tomtad]

This product from Apple is a fail at this point in time. Seriously, it is a beta product with a price tag of $3500 min to be a part of the beta program. Apple will not release a replacement for at least 2-3 years. There is alot to sort out before then.

Agreed. As a overall product it just isn't good, and you can see why a number of Apple execs had their doubts about it.

Apple could have probably made a $3500 iPhone in 2002 but it wouldn't have gone anywhere. Price, and focus, are crucial to a products success. The iPhone came with a focus on 3 key functions and, with a phone contract, was affordable leading to quick adoption. Vision Pro has none of these.

 

[farmboy]

I wonder how many of the folks joining these groups are there looking for ideas of what other useful things they might do with this device now that they’ve experienced the usual offerings floating in space, or how many are looking to see what problems folks have with the device. I’ve done the same thing from time to time, joining a group or subreddit to see what folks are doing with something, and to see what kinds of issues folks are having. I just don’t think the size of groups correlates to sales in any meaningful way.

So you think it's all just curious tire-kickers, not owners? Which group is more motivated to seek out the like-minded?

 

[szw-mapple fan]

I’m guessing Apple has seen massive returns, and will see a steady decline in purchases with overall flat numbers going into the next 12-18 months. They will need to make a market adjustment to a more affordable device if they want mass adaptation. Otherwise this will be a niche product adored by a small % of Apple faithful and ultimately abandoned if they keep the same strategy.

I doubt the release window was adjusted based on returns (or lack thereof). Most VR headsets has 2-3 year update cycles and Apple likely wants to know the customer feedback of the V1 before starting major changes for the V2.

 

[jjudson]

Apple is keenly interested in the reasons why customers who choose to return the first-generation Vision Pro headset do so, ultimately passing feedback from retail stores to the company's headquarters to help perfect the next version of the device.

I'll take: "I didn't have room on the dusty top shelf next to my Oculus Rift" Alex...

 

[HobeSoundDarryl]

Never said they’d sell quest 3 level hardware at 499. Apples version would be like 1500-2000

Right now, Vpro has significant hardware advantages vs. Quest... at a significantly higher price than Quest. Some of us are freaking out about that in spite of the former.

If Apple rolls out matching hardware features & benefits with Quest... at a significantly higher price than Quest, how are "we" not going to freak about that too?

I don't know that the distinguishing feature being only Vision OS will justify the 3X-4X price point even if a hard number comparison of $1500-$2K vs. $3500 seems a lot better. if the hardware is going to be the same, I'd prob just encourage anyone interested to save big and buy Quest. VisionOS certainly has some value... just like macOS or iOS but the hardware needs to bring something more too... else pricing needs to be much more competitive.

 

[AppleTO]

I’ll be curious to see the cost in Canadian dollars. I’m assuming it will be a direct conversion, so around $4700 CAD. With sales tax around $5300. Wild.

 

[Surf Monkey]

Tim Cook’s folly.

Tim Cook’s Vision Message Pad.