Not exactly.
iTunes is less stable and reliable than Plex, for instance. I have stopped using iTunes as a server for local content, because it drops out and often requires restarts, making the experience of using my ATV for local content sub-standard.
Instead, I just installed Plex Connect and now things are stable, if a bit awkward because of having to go to the Trailers tile to access it. Apple should just allow Plex on ATV, before it loses market share to more open set top boxes.
If it wasn't for Plex Connect, I would have kept the Nexus Player I just got and dumped my ATVs.
As for drag and drop, as in Android, it is easier. It should be an option for iOS as well, so that if someone wants to use iTunes, they can, but if other want the ease of drag and drop, they can use that.
"Move on" is hardly a good attitude for addressing legitimate complaints about an overly restrictive and complex system.