You know, I was watching Rene Ritchie's video on the iPad recently and I think he touched on something that has been a problem with Apple lately. When Steve Jobs took over the company, he gave us the iMac, the iPhone, and the iPad. He made it pretty dang clear that his main purpose was to provide easy to use and intuitive devices that anyone could use. But, during the Tim Cook era, Apple executives and engineers started getting sucked into the "nerd" echo chamber (for lack of a better term) who were all whining and complaining about how Apple wasn't making high end, feature rich devices for them. I suspect the change began with iOS 7, the dropping of skeuomorphism and the ousting of Scott Forstall (I loved the skeuomorphic design and hated the stupid flat design that came after, but Ive apparently hated the skeuomorphic design, regardlesss of how popular it may or may not have been with iPhone and iPad users). Now, the pendulum has swung the other direction, and the "nerds" are getting their wishes fulfilled and are happy (mostly, these guys will always find something to complain about), but now it's the rest of us who are increasingly getting locked out of Apple's price escalating ecosystem because Apple is making devices for the fan boi's while the average person who want's a device that "just works" is getting left behind.
It just feels like tech elitism. Any other company (Microsoft, Google, etc) and we might not be surprised, but Apple under Jobs built a company for the masses. Now they've shifted direction and are rebuilding the company for the tech elite (aka nerds and fan boi's who've got the money) and leaving the masses behind (maybe not for iPhone, but for other devices, especially computers). Those of us who follow Apple, but stop short of being "everything Apple" nerds, are noticing this while most people probably just know something's off without really knowing why.
Well, that's how I see it anyway.