Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple just needs to ship a neutered version of iOS in the EU that removes the iMessage and FaceTime clients, then block those services completely in the EU, and just ship with SMS out of the box. Also remove Music, Podcasts, App Store, etc. Basically ship a device that makes calls, with a time-limited browser containing text links to other stores and services, with EU companies at the top, then alphabetical. Jack up prices in the EU by 20% to compensate for jumping through all of their hoops.

Apple will take a hit on services, but still get hardware revenue. They can also start implementing a plan to shut down Apple Pay and other services the EU will not explicitly allow. The EU should tell Apple specifically which services they may offer, and let them sunset the ones that aren't. They should also set up an agency where foreign companies can present their business plans first, before trying to enter the EU market, in order to know if their business will be permitted to operate there.
They will rapidly lose market share to Android and become irrelevant in the EU, which is as good as pulling out from the EU. Good outcome.
 
As big as the EU market is, if Apple withheld the iPhone 14 for even a month, thats a lot of retail stores income dead for the year. Although Apple is 25% of the EU market, its probably like 80% of the profits. Thats what all the other companies hate.

Usually when the EU or someone comes up with something existential for the big tech companies, they just leave the market. The market eventually begs them back. So I do wonder how this bill will end up changing.

I think Apple would go USB C with iPhone anyway, so thats an easy concession. The iMessage stuff is totally against all the big tech companies mind set, I'm wondering who advised the EU that this would be something they could get to happen?

and pegasus have done what to android? it’s a joke by comparison. At least apple can patch the OS and have most users on it within weeks. Whats The android OS update uptake like? can your phone from 3yrs ago even get the latest OS? Oh… android is just as badly designed as windows was, but at least MS are somewhat embarrassed by it.. google don’t even pretend to care.

Android is basically a data scraping device built out of digital swiss cheese that moonlights as an operating system on the weekends…
With Android, those operating system updates are only half the story. For well over a decade now, Google's been pulling what were once core operating system elements out of the operating system proper and treating them as standalone apps instead. That means those elements — all of which are still considered part of the single-bundle operating system in the land of iOS — get updated numerous times a month, all throughout the year. And those updates reach every single Android device within a matter of days, regardless of which company made it or how long ago it was released.

A perfect example of that principle in action came up just the other day, when Google announced it was bringing the formerly Android-11-exclusive feature of auto-resetting app permissions to all Android devices running 2015's Android 6.0 software or higher. That feature provides a huge privacy and security boost, as it makes sure apps you're no longer actively using can't keep accessing sensitive forms of data on your phone.
 
I would imagine the store ecosystem will grow, then shrink, if it takes off at all. Even with giving away content, Epic is still losing money on their game store. Not many smaller players would be able to absorb these sorts of losses. Eventually, some of the stores will fold. I think we'll start seeing the same with streaming services.

Or, as Epic found out with Android, perhaps Apple will be forced into sideloading and/or alternative stores, but not enough users bother with either, and we wind up with the status quo, and Apple was forced into this for nothing.

The messaging part is more concerning and a lot less feasible.
I am sure Google, Amazon, and MS will be glad to open and run their own App Stores on iOS without any worry about folding. What happens when Google products are exclusively available on Google Play store, and MS products are exclusively available on MS store and so on? I guess Apple's App Store will be the one to die. One can always hope.
 
  • Sad
Reactions: CarlJ
I understand that this DMA is still awaiting passage by the European Parliament?
How likely do you think it will be voted to pass? How likely will it be voted to not pass?
 
All true. But nobody has forced anyone to operate on the App Store. Apple should be successful from allowing third-party apps on the App Store. McDonald’s is a success because of its customers too, how much legal say should we have in what food they serve or what they put on their menu?

I hate to keep using the fast food analogies, but they’re apt.

Apple has a platform in place that people are free to utilize or not to sell their apps and make money. Many people get through life with no cell phone or only a generic flip-phone, so I don’t see the devices or App marketplace being critical to everyday life like electricity, running water or even the internet. There’s other phones, other operating systems, other ways to get what you need done. I would hate to operate a store that became a success, then be told what I must sell in my store and what commission I can or can’t take after the fact.

There are many laws regulating McDonalds and other fast food outlets.



 
Just give me sideloading lmao
I don’t want a third party App Store and I couldn’t care less about iMessage on Android since I already use multi platform messaging apps

I just want to install apps from developers I trust that run sandboxed but apple will never approve like emulators and other cool stuff that can take advantage of the kickass hardware I paid top dollar for

Is that so hard to understand?
 
  • Love
Reactions: turbineseaplane
I just want to install apps from developers I trust that run sandboxed but apple will never approve like emulators and other cool stuff that can take advantage of the kickass hardware I paid top dollar for

Agreed.

Also, what business does Apple have to be getting in the middle of what a user wants to put on their device?

If a user wants to run emulators with roms that were sourced from "wherever", that's up to them.
Apple has zero right to be getting involved and "policing behavior" in this way.

Same if someone wants to run some KodiTV IPTV type stuff on their device.

Apple needs to get out of this gatekeeping business.
It's incredible this has been tolerated for this long honestly.
 
It’s nice of the EU trying to save iMessage from oblivion. In most of the world it’s completely overtaken by WhatsApp and Messenger.
 
Agreed.

Also, what business does Apple have to be getting in the middle of what a user wants to put on their device?

If a user wants to run emulators with roms that were sourced from "wherever", that's up to them.
Apple has zero right to be getting involved and "policing behavior" in this way.

Same if someone wants to run some KodiTV IPTV type stuff on their device.

Apple needs to get out of this gatekeeping business.
It's incredible this has been tolerated for this long honestly.
You have every right to crack the device you purchased and run whatever. The issue is does apple have to help you do it?
 
You have every right to crack the device you purchased and run whatever. The issue is does apple have to help you do it?
Yes, it does. Since having competing service like Apple Arcade while blocking the Xbox service is anti competitive. It is identical to the Google regulation, but Google did only put their own services on top of the search results. It didn't even block 3rd party services, like Apple does.

And once again, it doesn't matter so much what you or any other user wants. DMA is more about equal conditions for the industry. Users will profit in turn, cause they have better options and cheaper products.

DMA regulates Apple when it comes to competition. Remember Tile? Those guys build a great key finder service, but Apple copied them with AirTags. AirTags where deeply integrated into the system, while Apple didn't want to allow Tile to private system Api call, the AirTag system is using.

https://9to5mac.com/2020/01/17/tile-apple-antitrust-opening-statement/

This is just one example why DMA is necessary and is one example of Apples anticompetitive behaviour. Every government will release similar laws.
 
As a consumer, I don't like apple playing nanny and deciding which apps I can install.

The devs will no longer need to be "apple contract employees". They can make the apps they want and sell them how they want. It will be JUST LIKE THE MAC.
They should allow a one-way-only BootCamp on these phones, but to a blank “install any OS”. And, for security reasons it might not be reversible back to iOS.

Pick and choose any thirdparty OS from any established source (i.e arm compatible Linux releases) or what any random dev might decide to make. Pick and choose your GPU drivers, install any random app stores, Bluetooth/WiFi/mic/camera controllers, etc times 200.

This is the true “my phone my freedom to do whatever I want with it”.

And I’ll get behind this idea, even if I’ll never use it, but only as long as it’s 100% far detached and out of reach from messing with current iOS as we know it.

Pretty sure that the Cydia and Jailbreak people would have something in months if not weeks if it were supported.
 
  • Like
Reactions: iOS Geek
yeah, If I were Apple I'd literally halve the api's and services I'm willing to let third party stores use. I'd turn the 3rd party app space into a very poor experience. No multi tasking, no access to metal etc.. just a very basic namespace and completely sandboxed from the wider OS.

Then I'd let customers decided what app stores best meets their needs but warn customers every step of the way this stuff is completely unsupported. I'd also say Apple will not help you customer service wise if any app is central to your problems.

For me I'd be fighting fire with fire here. I would make this whole thing a nightmare for the EU.

Message systems would have the most basic interopability possible.
I'd just make it all a huge waste of time.
That would be too restrictive and sabotage-like levels of implementation.

As per my recent posts (and something that I might be saying often, thing is I don’t get neither ideas nor serious backslash), I would give the option to flush out iOS to a BootCamp-style install any OS.
I would maybe even call it, “anyOS” forever mode and then let them have at it… from coprocessors, GPU, etc low level handling to mic/cam/WiFi/Bluetooth etc drivers to all sorts of app stores. 100% full freedom.

Requirements: can’t be reverted back to iOS, can’t touch anything iOS.
 
I wouldn't help, of course, because I don't support their position. But when they start pressuring governments to make the behavior they don't like illegal, I have a problem with that.
You've got to look at it from the outside in: Apple adding in sideloading and the ability for other vendors to offer storefronts for application purchases does nothing to harm you, the customer not interested in this position. You don't have to use them.

Android already locks sideloading behind an app-by-app permission so you can use a file browser to manually install things yourself but completely block Chrome from doing so, locking yourself out of things potentially doing it in the background.

Desktop computers have, since they were first conceived offered an open platform where the user can install and buy software from whoever they like. Apple themselves sell a popular line of computers all named after a long raincoat that does this very thing.

Apple won't ever bow to customer demands because they make a ton of money from their app store cut and the more they can control, dictate and infantilise their customers the more loyal they become. People jokingly refer to the hardcore Apple fans as a cult but this isn't far from the truth but they are seemingly blind to the capitalistic intentions behind every business decision they make. Getting rid of chargers? Entirely about reducing Apple's shipping costs by fitting more handsets on cargo ships span as an environmental choice. Apple's privacy push is really just another way to dictate what its customers can and cannot do.

I've been using Android and iOS for as long as the OG iPhone and the T-Mobile G1. In that time I have sideloaded umpteen apps, files and other things on dozens of Android phones and never had any issues.

Just because Grandfather Apple tells you that its all bad doesn't mean it is.
 
That would be too restrictive and sabotage-like levels of implementation.

As per my recent posts (and something that I might be saying often, thing is I don’t get neither ideas nor serious backslash), I would give the option to flush out iOS to a BootCamp-style install any OS.
I would maybe even call it, “anyOS” forever mode and then let them have at it… from coprocessors, GPU, etc low level handling to mic/cam/WiFi/Bluetooth etc drivers to all sorts of app stores. 100% full freedom.

Requirements: can’t be reverted back to iOS, can’t touch anything iOS.
That would be too restrictive and sabotage-like levels of implementation.

As per my recent posts (and something that I might be saying often, thing is I don’t get neither ideas nor serious backslash), I would give the option to flush out iOS to a BootCamp-style install any OS.
I would maybe even call it, “anyOS” forever mode and then let them have at it… from coprocessors, GPU, etc low level handling to mic/cam/WiFi/Bluetooth etc drivers to all sorts of app stores. 100% full freedom.

Requirements: can’t be reverted back to iOS, can’t touch anything iOS.
I kind of like this idea. People keep saying they’ve bought apple hardware and should be able to do what they want with it.
Well fine!
Just don’t run iOS and we’re all good!
Perfect solution.. run android on iOS or something. Whatever makes them happy.
 
Maybe the next generation will look back and say that this was the point that Europe decided to become the world's Detroit/Baltimore: a has-been area, in severe decline, abandoned by most big business.
 
  • Haha
Reactions: klasma
Does it actually matter nobody is going to force you to download another App Store if you don’t want. My sister has a Samsung mobile & she has zero malware so stop telling scary story’s to people. Apple just don’t want anyone else getting a bit of there app money.
If side loading is enabled, most if not all companies will pull out of the App Store to save on costs... this leaves the users with no choice but to get the app from a website... is that website real? did I click in the right thing? was that app scrutinised?.... see where this will go?
 
If side loading is enabled, most if not all companies will pull out of the App Store to save on costs... this leaves the users with no choice but to get the app from a website... is that website real? did I click in the right thing? was that app scrutinised?.... see where this will go?
If this were true, 95% of Android customers wouldn't be using the Play Store for Android apps.
 
I have spent a good bit of time reading the DMA and DSA as well as the reviews and opinions of these, and I think there are much farther reaching implications than what we are discussing:

This does not just affect Apple. Google, Microsoft, Meta, Amazon, Twitter (especially now under Musk) and all other major players have major impacts, some much larger than Apple.

Since it is so current, how will Elon Musks vision of Twitter operate under the DSA? He wants to pull back suppression of free speech, the DSA makes this illegal. The platform must suppress and censor what is considered harmful or disinformation. "Very large online platforms will have to comply with stricter obligations under the DSA, proportionate to the significant societal risks they pose when disseminating illegal and harmful content, including disinformation."

How about Meta, who has already admitted that Apples efforts to limit user tracking has caused much more damage to their advertising income than they originally thought. Now, this same tracking, outside of their core apps (FB, WA and IG) will be illegal on all platforms, not just if the user elects but must be built in?

Staying with Meta, how will giving 3rd party devs access to their core platform affect their advertising income when you can carry on your Facebook interactions through a 3rd party app, without being exposed to the advertising and data collection that is their reason for existing?

What about Apple, Amazon and Google, who now may have to open their Siri, Alexa and Google Assistant services to 3rd party developers who want to take advantage of the AI? Or forcing them to allow, say, Google Assistant to be installed on an iPhone.

There has to be a major pushback by all of the digital providers. Going to be very interesting how this plays out.
 
  • Like
Reactions: CarlJ and iOS Geek
Why cannot a manufacturer/developer put out a message service that is private? Why should the Zuck's message service get access to my message if I don't wish?
 
Why cannot a manufacturer/developer put out a message service that is private? Why should the Zuck's message service get access to my message if I don't wish?
If that new service does not have a significant market position where it can throw its weight around, it will not be classed as a gatekeeper and thus other services cannot request gateway access to it.

And even if it reaches such a position other services can't just walk in and take over, they can at most request connectivity so users of the connected service can decide by themselves to send and receive messages with outside services. If the users themselves decide against that they will just stay within their home service as before.

The difference is that the decision whether or not users will have this option can't be unilaterally imposed by the service provider any more if it is big enough to be classed as a gatekeeper.
 
That would be too restrictive and sabotage-like levels of implementation.

As per my recent posts (and something that I might be saying often, thing is I don’t get neither ideas nor serious backslash), I would give the option to flush out iOS to a BootCamp-style install any OS.
I would maybe even call it, “anyOS” forever mode and then let them have at it… from coprocessors, GPU, etc low level handling to mic/cam/WiFi/Bluetooth etc drivers to all sorts of app stores. 100% full freedom.

Requirements: can’t be reverted back to iOS, can’t touch anything iOS.
That’s not going to fly. One of the provisions is:
  • Allow end users to install third party apps or app stores that use or interoperate with the operating system of the gatekeeper
Even if Apple were to offer some way to install a different OS, that doesn’t fulfill Apple’s obligations regarding their own OS. I swear, some of the “solutions” I see here act more like Apple is a petulant teenager lashing out because they were grounded, rather than one of the most valuable companies in the word.
 
Here in EU we are obsessed with competition. We have super strong anti-trust laws and once a company grows big enough from market share perspective, then serious restrictions start to apply. Most of this is in place already and for example Google has been scrutinised heavily by such laws. The same goes with Apple as it grows more and more stronger.

This will hurt Apple for sure. But let's put this into perspective. Apple is a company that is richer than many small countries. They are generating billions in profit and forcing to use USB-C port on iPhones or interoperability of iMessage will create additional expenses for Apple, most probably even tens of millions, but even this is just scratching the surface. It's comparable to a situation where government takes 2 beers away from you if you have more than 200 beers in your fridge.

So what will change if for example iPhone goes USB-C. For me it means that now I can have single cable on my desk and switch between iPhone and Macbook. This is great actually. I will still buy Apple brand chargers and cables, because they are good, but having less cables is good.

Another example... iMessage interoperability. If you could use iMessage on Android, would you switch to Android? I think most iPhone users use it because Apple has made a great product, not because they feel forced to do it. Also most people use App Store, because it is convenient. I will not use another app store or start sideloading and I'm pretty sure that 98% of people will not also. When I used Android I did not do it either. And on Android it is also not enabled by default and when you enable it, then Android will warn you that it's bad.

In the end I'm pretty sure that Apple will keep growing. They will comply, it will hurt a bit, but other areas will generate new and even more revenue and Apple fans will be Apple fans, because Apple makes great products, not because iMessage does work on Android.

Also keep in mind that EU-s strong decisions tell big tech companies that once they grow big enough to force users, then there is somebody who can force them into submission. Don't worry about Apple, that's normal in a big corporate world and these are business risks, which are already considered. They are making bigger fuzz about it than it actually is.
 
  • Like
Reactions: constructor
Why cannot a manufacturer/developer put out a message service that is private? Why should the Zuck's message service get access to my message if I don't wish?
That‘s not how it works. If your privacy-focused message service is large enough to qualify as a gatekeeper, other users will be able to send messages to you from a different message service if and only if they have your contact info and you haven’t blocked unknown contacts (or even known contacts), and you will be able to reply to them the same way. Of course that particular communication will only be as secure as both message services combined (common denominator), but the rest of your use of the message service will remain unaffected. In particular, the other message service won’t gain access to your other communications.
 
  • Like
Reactions: constructor
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.