I don't see it, but as long as you have an Sku and have them enter it in, it shouldn't be a problem. I've also heard its based store by store. Some stores strictly do not do it, others do, so that may be the reason they dont have any advertising.
Thanks for posting the pic and SKU. Was able to reserve the 2.6GHz/512GB model at a local Best Buy and hope they will apply this discount on top of EDU pricing!