They aren’t worried about Apple Silicon. Apple doesn’t sell AS, and the world isn’t suddenly all going to shift to MacOS.Right. And this ad won’t change that fact much. At the MOST they could possibly hope for, it goes from 90% to 98%? We agree Apple Silicon is a blip, I’m sure Intel recognizes that, too. So… why even acknowledge that a competition exists?
What they’re worried about is what Apple Silicon represents: the existence proof that x86 isn’t the only, or even the best, path forward.
Apple showed that the emperor has no clothes, and Intel is trying their best to delegitimize Apple’s voice before anyone takes their benchmarks seriously.