I don’t search for anything overly personal on the web through Alexa. I order stuff on Amazon like Nespresso pods. I use Alexa for timer, recipes, weather, music, announcement, etc. I just find Alexa to be far more consistent and thorough for the intended use. I don’t trust Apple’s privacy in any case. I have a conversation about literally anything and yet I get an advertisement for that very product, location, vehicle, on my Instagram. Can’t blame Instagram as either Apple allows Instagram to use microphone unauthorized (I have microphone and photos access turned off for Instagram anyway) or Apple doesn’t have code to prevent apps from actually listening. In either case, that’s on Apple. I have “Siri” voice activated turned off and have for years, and yet my phone still seems to listen to me regardless.