Have a day off as I had my BT Infinity installed this morning (perfect timing!) and had a snoop around Reading Town Centre - probably the largest town without an Apple store (coming in June or so), but has every other store under the sun.
Live across the road from Argos Extra and Comet - Argos said they weren't getting any stock for the next few weeks, although sounded like a "can't be bothered" bloke. Waltzed into Comet next door (which has an "Apple Shop" I never knew about), iPad 2 signs up, spoke to the guy at the counter who took my name down for a 64 GB black Wifi. Apparently, some American bloke had tried to reserve four 16 GB 3Gs half an hour earlier. He said that they had been allocated "quite a few" of the 64 GB Wifis in the delivery this afternoon.
Wandered over to John Lewis and was told that they are going to give out "raffle" tickets from 4pm, but you can pick which one you want and then get it after 5pm. Asking about stock levels I was told they have "limited stock", "less than 100". Limited stock?
At the little PC World in the Oracle they just sell from bang on 5pm and have 35 units across the range. Limited stock??
Asked at HMV, and they won't get any. Noticed iPad signs up at the Vodafone and Orage stores, so they will have some too.
I then got a burger and refrained from driving out to the retail parks, where there's probably another 200 spread across Comet, Dixons and PC World.
All in all limited stock sounds boll*cks to me. Glad I didn't camp in front of an Apple store - I'd feel a bit stupid after hearing these numbers. Unsure whether I should buy two or three and flog some on EBay or do the honorable thing and give up my reservation after I have bagged the one at JL - probably less hassle.
Seems to me that the chains have allocated stock to where they are sure they will fly out of the window - with all the IT companies here I'm sure they'll still all sell out, but probably more over the weekend than the evening.
If anyone wants my second or third spare iPad, let me know