Just to note that any retailer must have a demo unit set up in each store which will then be activated by a Apple Representative with the correct software. Once this is done, the Representative will email Head Office or some division of Apple saying it was done OK and the store will then be given the go ahead to launch at 5:00 PM. If the Representative does not turn up, the iPad 2's will not be able to go on sale until this task has been completed even if the store has stock.