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Steve Jobs came back and boiled the messy  lineup down to a very simple product matrix. he talks about that briefly e.g. in the iBook introduction in '99. Now experts are commonly convinced that this was one of the key tools that made Steve Jobs so successful in saving Apple. Now  with the remaining staff seems to -again- completely loose it's way and simplicity with the todays product lineup. they slowly degrade to the state  once was before Steve Jobs came back...
 
Couldn't care less what the "name" of the high end iPhone is..... just give us a BETTER battery!
 
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Steve Jobs came back and boiled the messy  lineup down to a very simple product matrix. he talks about that briefly e.g. in the iBook introduction in '99. Now experts are commonly convinced that this was one of the key tools that made Steve Jobs so successful in saving Apple. Now  with the remaining staff seems to -again- completely loose it's way and simplicity with the todays product lineup. they slowly degrade to the state  once was before Steve Jobs came back...
Now is the time to expand the lineup, years ago it wasn’t. Given the change in the markets Apple is trying to have phones at more price points.
 
I like the name change.

Just NOT crazy about the 2019 iPhones in general.

The extra GB, if rumors hold true, in the 2nd-Gen XR is the biggest change (of the three), IMO.

I do remember one rumor about the Front Camera image sensor being bump'd up to 10 Mpx or so (from 7 Mpx) ... NOT heard much about it lately, but if that holds true, that would be #2.

Apple has lots of Traded-In & Refurbished (used) iPhones to sell now as well, so we'll see how things play out.
 
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My bets are on either of the following:
  • iPhone 11 replaces iPhone XR
  • iPhone 11 Pro replaces iPhone XS
  • iPhone 11 (Pro?) Max replaces iPhone XS Max
Or:
  • iPhone 11
  • iPhone 11 Pro (5.8-inch)
  • iPhone 11 Pro (6.5-inch)
 
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The product line across the company is getting out of control. This was the stupidity that reigned when jobs was kicked out.

Focus on core quality products with simple choices. Less software and hardware to maintain =more attention to core rot, stability and security.
 
I think Pro will be for both the XS size and XS Max size, and there won't be a naming difference between the two, as there's no feature difference either. You'll just select a size like you do with the iPads, Macbooks etc. But the Pro naming differentiates the phones from the XR, which might as well just be called iPhone (2019?)

Exactly my thought.

It’s gonna be iPhone 11 starting at 599, and the two iPhone 11 Pro devices starting at 799 and 899.

Non-Pro: 32GB base, 128GB for 100 extra, has low end camera module, LCD, no pencil support, no Face ID, has in display Touch ID.

Pro: 64GB base, 256GB for 100 extra, and 512GB for 250 extra on base.
 
There, imo, is a target consumer audience for these phones. Consumers, who may not care about 5G, who are on older phones. The rumored feature set on these phones are fairly nice.

If price is an issue there always are android or other more expensive android models.


Apple sells "day old bread" for people that think the flagships are not worth the price.
 
iPhone 11 can be iPhone Y Pro

iPhone 12 can be iPhone 69 Pro

iPhone 13 can be iPhone 13.7 Pro (if launched in September)
 
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