This hate for the 12 Mini just keeps on coming. I wonder, besides the person I’m quoting below, where in the industry this is coming from ?
First off how is a graph showing 4 different phone models at 1% have each bar representing each lower than the others at the same 1% value?! Lol
With the 12 mini only being $100 less than the regular 12 and the regular 12 having much better battery life it is a hard sell for anyone other than people who really love the size (like me).
When the original SE came out it was a hit because it was an update to the size people liked, it was far less expensive than the 6s, and it even had a bit better battery life than the 6s.
The 12 mini has everything the regular 12 does and just smaller so it’s THE same phone smaller size less materials by slightly less - this $100 cheaper. Nothing wrong there
iPhone mini is the result of listening to a vocal minority that made the business case seem much bigger than it actually is.
the business case of making the 12 mini IS sound! Apples marketing and supply chain and engineers and bean counters would have NEVER made it if they thought narrowly as you’ve stated.
the issue affecting the mini’s sales is:
1. pandemic environment.
- too many people lost there jobs, savings due to repeated lockdowns in the world and well saw no need to make the purchase.
2. Compound this with many people a) wanting to upgrade did so with much cheaper iPhone 11, Xr, 8 and models. This was a terrible time due to this. Since Apple doesn’t discount iPhones (a dumb move in 2020 with too much stock left OS these models), their having to reduce storage as always to fire sell off existing stick piles.
b) many people still prefer the home button (specifically the vibration feedback of interaction). Regardless of assistive touch as an alternative. Then again circle back to point 1 above mask wearing doesn’t work with FaceID.
people complain here on the forums about the notch but never saying anything bout the chin or forehead of the 8 and SE and models in the same post lol funny how that is.
personally I think the iPhone 11, Xr, and 8 ALL should’ve been pushed for sale prior to iPhone 12 mini launch. Discontinue the SE or offer without the 256/128GB storage to sell it off emptying stock. Heck move the iPhone 11, Xr, 8 to refurbished market place.
that would’ve helped, along with any marketing, of the 12 mini sales.