They should've just offered a voucher redeemable at any apple store for a charger with each phone sold.
If people actually need the charger, then they get one; those that don't, won't.
Chargers can get shipped in bulk in large brown cardboard boxes direct to the stores.
The net benefit to the environment would still be positive, as would the net benefit to their bottom line.
Same goes for the earpods, alternately make that coupon redeemable for $20 off a pair of airpods; gives them a chance to upsell.
If people actually need the charger, then they get one; those that don't, won't.
Chargers can get shipped in bulk in large brown cardboard boxes direct to the stores.
The net benefit to the environment would still be positive, as would the net benefit to their bottom line.
Same goes for the earpods, alternately make that coupon redeemable for $20 off a pair of airpods; gives them a chance to upsell.