iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst

[usagora]

As long as the standard iPhone price remains competitive, I don’t care if the Pro goes up £100,£200,£300. I think many people especially on forums would support a price increase because it’s Apple.

I'd say this about ANY company, and I'm fairly certain most others here would as well. If a company can maximize their profits at a higher price point, why the hell would they not do that? To not do that would be incredibly stupid from a business standpoint. If a company prices themselves out of my personal budget or my sense of value for my money, then I don't come onto an internet forum and lambast them as "greedy SOBs" like some are basically doing here. I simply do my research and look for alternative solutions.

I always find these posts interesting.

What amount would make you possibly not upgrade?

What if it was a $500 price bump?

Obviously the answer to that will be different for different people and can change over time based on other expenses and changes in income. See above.

 

[The-Real-Deal82]

It won’t matter one bit. $1099 looks no different than $999 when you’re staring at a carrier finance monthly cost.

…and if you are in the habit of buying outright, you’re already spending $1000, so an extra $100 means nothing.

Surely that depends on a persons finances? If they have saved £1000 and that’s all they have to spend, that extra 100 quid isn’t just a bit of spare change. Prices of these phones have gotten stupid in recent years I have to say. Carrier finance isn’t just adding a couple of quid on to cover the increase. It’s usually a significant monthly increase like an extra £10 on top of an already £90 a month tariff. It’ll be a harder sell in my country this year anyway as inflation is now 10.1%. It’ll be interesting to see whether this affects iPhone upgrades like it has other consumer electronics.

 

[turbineseaplane]

Obviously the answer to that will be different for different people and can change over time based on other expenses and changes in income. See above.

That's why I was asking that particular user (not you) what his response would be.

 

[The-Real-Deal82]

I'd say this about ANY company, and I'm fairly certain most others here would as well. If a company can maximize their profits at a higher price point, why the hell would they not do that? To not do that would be incredibly stupid from a business standpoint. If a company prices themselves out of my personal budget or my sense of value for my money, then I don't come onto an internet forum and lambast them as "greedy SOBs" like some are basically doing here. I simply do my research and look for alternative solutions.

Apple can do what they like. People can also complain openly on the internet too and I would never tell someone they couldn’t or shouldn’t. I’m sure everyone here will buy what they feel comfortable buying at the end of the day. I wasn’t going to buy the Pro iPhone anyway unless I can get a cheaper 13 Pro so this news doesn’t affect me at all. The price of every single product for sale now is going up in price which is why I don’t think this news was unexpected. I just hope it encourages people to either keep their phones longer or shop for more reasonable alternatives but I’m sure that’s going to be a bigger trend this year anyway. If it works for Apple though, great.

 

[blazerunner]

You're joking, right? Apple exists to make as much money as possible for their shareholders, and if the demand is there at the price point they set, why the hell would they voluntarily throw away profits by lowering the prices? That's not "greed" - that's basic business 🙄

And is that RIGHT? Seriously, you think this is appropriate... or even sustainable?

 

[routine_analyst]

Frog is put suddenly into boiling water, it will jump out. But if the frog is put in tepid water which is then brought to a boil slowly, frog won't jump out. Poor frogs.

So many comments from people "I actually don't mind this price increase" - WILD.

 

[webkit]

The amount of margin the Pro models have should be able to absorb any reason to raise the price in just 5 years. The price of components goes down overtime which helps that as well.

Apple wants to maintain/increase their margins. It's not because they "have" to. Looking at the standard models and the SE you can see the additional functionality doesn't have to cost that much, and even those products have margins in their pricing.

Ok but there have been some notable improvements to the Pro line in the last three years yet prices (for the same or even more storage today) will be just $50 to $100 higher than 2019 if price rumors are correct.

Obviously, Apple also has to keep an eye on what the competition is doing and that has an impact on their pricing too. It's not just about their own costs, margins, etc.

Anyway, a $50 to $100 increase over the last three years doesn't seem unreasonable to me given the improvements as well as additional supply chain issues/costs faced during this time.

 

[usagora]

That's why I was asking that particular user (not you) what his response would be.

It's a public forum, not a PM. Seeing as I share his perspective, I gave you my answer as well. The reality is, there's no way to know for sure because we can't predict the future and what our financial position and personal priorities will be at the time. It's not something you can just slap a hard number on.

 

[Heat_Fan89]

And is that RIGHT? Seriously, you think this is appropriate... or even sustainable?

It’s not sustainable but as the saying goes: “things will continue until they can’t”. The consumer always has the final say but all indications are, they are willing to absorb higher priced phones.

 

[webkit]

$100 pfft is that all? Hell make it 200 $300 more. The iPhone Pro could be $2000 & still sell 'cause folks "gOtTa hAvE iT"

Apple's got ya by the udders now be good money cows and let Timmy & the gang milk you dry.
After all those stock buybacks aren't gonna buy back themselves.

Still sell but in lower quantities. It's not like Apple hasn't seen iPhone sales, revenue and market share declines in the past.

Apple is NOT immune to price sensitivity. If they were, prices would be even higher than they are now. Apple tries to find the production and pricing "sweet spots" that allow them to maximize profits.

 

[usagora]

Apple can do what they like. People can also complain openly on the internet too and I would never tell someone they couldn’t or shouldn’t.

Well, sure, people can come on here and say Tim Cook is the incarnation of Satan and that Apple is a demonic organization if they wanted, but that wouldn't make it a rational or valid opinion.

 

[usagora]

And is that RIGHT? Seriously, you think this is appropriate... or even sustainable?

Of course. You're acting like they're price-gouging essential goods or services. They're simply charing what people are willing to pay for a premium product.

 

[compwiz1202]

Well I guess I’ll just have to save more money.

I'll save as much as it costs by not paying

 

[Zwhaler]

Is there a point where Apple's greed disgusts even their most die-hard cheerleading fanboys? How much more money does this company need?

It's not disgusting; no one is being forced to buy it. I haven't owned an iPhone in 10 years, but not because of the price. We spend money on what we value.

 

[compwiz1202]

The weird thing is that crude oil and shipping prices have been coming down, and supply chains easing and inventories piling up. It’s very recent, though, and I’m sure Apple has already finished recording the keynote and printed all the marketing, so too late to change the pricing now. 😆

Andit's not just Apple. Gas is down to almost down to before it spiked, but groceries haven't even budged from 2-3x as much

 

[0924487]

We’ve more than doubled the prices of the original iPhones at $499 and $599. Of course these are “Pro” version but still, quite a bit of money if you’re like me who buys a new one [out of contract] every year, and gives the old one away.

In 10 to 15 years they’ll start at $2,000

Monetary inflation of USD since 2020 is 50%. Something has to give...

(This means half of all US dollars in circulation today, around the world, is created/printed after 2020.)

 

[siddavis]

That's not true. Apple has way too much cash on hand and refuses to give it back to their shareholders. Apple couldn't care less about its customers or shareholders. They are the greediest entity to ever exist.

Please note: I don't care about their greed. I care about their innovation. I'm happy to pay more money for REAL innovation. Not: We cut an 'i' into your screen, pay us more.

Solution to your first paragraph - don’t be a shareholder

Solution to your second paragraph - don’t buy something you consider a bad value proposition

 

[The-Real-Deal82]

Well, sure, people can come on here and say Tim Cook is the incarnation of Satan and that Apple is a demonic organization if they wanted, but that wouldn't make it a rational or valid opinion.

No but people can come on here and complain about a product they’ve historically bought and seen increase in price. That’s a legitimate and valid personal opinion without getting hysterical like your exaggerated example. If those same people complain about the cost but buy it anyway, then it becomes an invalid argument.

 

[The-Real-Deal82]

Andit's not just Apple. Gas is down to almost down to before it spiked, but groceries haven't even budged from 2-3x as much

I wish our fuel had come down. It’s still 20p a litre more expensive than it was in May and hasn’t come down more than about 10p a litre since July. We’ve got groceries up 30%, inflation 10.1% and energy bills have risen 350% since March.

It’s probably the worst year ever to buy an iPhone in the UK or any other consumer product for that matter. A price increase further puts people off but then it’s not a necessity.

 

[JM]

Gotta love Nintendo not increasing the Switch price: https://za.ign.com/nintendo-switch-...e-increase-at-this-point-despite-higher-costs

Eh. I feel pretty priced out at $299, plus $60/$70 for any game I want to play.

They already have it priced high enough, and it seems it’s price hike proof because of it. Ha.

 

[usagora]

No but people can come on here and complain about a product they’ve historically bought and seen increase in price. That’s a legitimate and valid personal opinion without getting hysterical like your exaggerated example. If those same people complain about the cost but buy it anyway, then it becomes an invalid argument.

I purposely exaggerated to make the point that not all complaints/opinions are valid or rational. I don't think it's legitimate to throw shade at Apple (calling them "greedy" or other things) because they want up on the price. I understand it's not pleasant to realize a product you wanted is beyond your budget, but that doesn't mean the company is doing anything wrong.

 

[hans1972]

I always find these posts interesting.

What amount would make you possibly not upgrade?

What if it was a $500 price bump?

If the alternatives are using Android and Windows computers I would be willing to pay a lot.

At least $3000 for a basic MacBook Air, maybe even $4000.
For iPhone Pro I guess at least $2500 maybe even more.

The more I'm thinking about it the more I would be willing to pay to avoid Android and Windows.

 

[hans1972]

Surely that depends on a persons finances? If they have saved £1000 and that’s all they have to spend, that extra 100 quid isn’t just a bit of spare change. Prices of these phones have gotten stupid in recent years I have to say. Carrier finance isn’t just adding a couple of quid on to cover the increase. It’s usually a significant monthly increase like an extra £10 on top of an already £90 a month tariff. It’ll be a harder sell in my country this year anyway as inflation is now 10.1%. It’ll be interesting to see whether this affects iPhone upgrades like it has other consumer electronics.

If you can afford £1000 but not £1100, you shouldn't be buying an iPhone at all.

Apple products are in some way luxuries of life and should only be bought if you have a good personal economy.

 

[JM]

Surely that depends on a persons finances? If they have saved £1000 and that’s all they have to spend, that extra 100 quid isn’t just a bit of spare change. Prices of these phones have gotten stupid in recent years I have to say. Carrier finance isn’t just adding a couple of quid on to cover the increase. It’s usually a significant monthly increase like an extra £10 on top of an already £90 a month tariff. It’ll be a harder sell in my country this year anyway as inflation is now 10.1%. It’ll be interesting to see whether this affects iPhone upgrades like it has other consumer electronics.

It’s difficult to imagine this scenario you’re painting where someone saved all their change for months and months to finally (finally!) get that brand new Pro, and then get surprised with a $1099 (quid) price and decides not to buy it.

If someone has that kind of resolve to save and save and save, then they’re not going to let $100 (quid) stop them. Maybe they’ll just save for another three months and buy for Christmas.

And if it’s a budgeting thing, where the individual is only budgeting for $999 for a new cellphone… I just don’t see that kind of left brain thinker decide to just not buy any cellphone.
If someone budgeted $1000 (quid) for a pro, and then can’t rummage another $100 (quid), they’ll just go buy a regular 14 or find a 13pro for $899 at a reseller. Apple still gets a sale (which is kind of a deflection from the actual argument here, actually).

To the point, if the 14Pro doesn’t sell well because people balk at the $1099 (quid) starting price, I will be very, very surprised; as I believe most Apple buyers are more indiscriminate with their cellphone spending than others (barring the cell carrier financing “deals”, of course, which are attractive for their savings in exchange for locking you in for 3 years.

 

[JM]

If you can afford £1000 but not £1100, you shouldn't be buying an iPhone at all.

Apple products are in some way luxuries of life and should only be bought if you have a good personal economy.

Or a good carrier financing deal.

E.g. $800 trade in of old cell to use towards a new 13pro (provided you get that $800 over three years in bill credits, but thus “locking” you in to the carrier, and you have to pay back the rest of the full retail if you leave early)