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Apple saves a couple of dollars per unit by not going 128 -> 256GB, which is literally all that counts in the corporate world with shareholders. Gives a couple of hundred of millions extra in yearly profit.
 
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So people are seriously jumping from a 14 Pro to a 15 Pro for 2-3 more megapixels on telephoto lens and USB C and a teeny bit off the bezel and the price stays the same but the internals get cheaper while nobody gives a damn about 3nm SoC apart from people on this forum. Oh and the battery life will still be pants. May as well get a Studio monitor too for the M2 iPad, bargains galore from Apple.
 
What if they remove all storage and force you to use ONLY icloud.
The storage price jumps from the base are so ridiculous, especially compared to the actual cost, that in effect this is what they accomplish for most people.

No music on the phone - pay for Apple Music!
No photos and videos on the phone - pay for iCloud and Apple TV+!

Much better for them to hook you with a monthly payment they can raise at will. With the added benefit that once your stuff is in iCloud, you're stuck with them.
 
The storage price jumps from the base are so ridiculous, especially compared to the actual cost, that in effect this is what they accomplish for most people.

No music on the phone - pay for Apple Music!
No photos and videos on the phone - pay for iCloud and Apple TV+!

Much better for them to hook you with a monthly payment they can raise at will. With the added benefit that once your stuff is in iCloud, you're stuck with them.
Yes exactly. The whole business of apple is making you dependent on them for every small thing.
 
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Chanting: WE WANT 2 TB! 🤓🤪
 
If 128 GB is indeed the starting storage for $1199 and me now having to get at least 256 GB and then price for that one will be $1399 then I might have to consider not upgrading this year which will be my first time lol! Maybe I needed this to happen 🤣.
 
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However, if true I don’t expect increases here in Europe with the exemption of the pro max too - we got several increases in the last years.

In at least parts of Europe there had also been price DECREASES on Pro/Pro Max models.

For example, in Germany the starting price of the Pro Max dropped in 2020. The increase in Germany in 2021 brought it back to the price it had been in 2019 (but now with twice the storage). In the UK, prices dropped two years in a row (2020 and 2021). Even with last year's increase, the UK starting price is only £50 higher (including VAT) than what the starting price of the Pro and Pro Max had been back in 2019.
 
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I have an iPhone 13 with 128 GB of storage and I’m not even using half of it yet. Not sure why so much storage is needed. Do people just have hundreds of 8K videos and 48 MP RAW photos or something?
?? i have a 12 mini completely empty and 80 gb are already gone because of apps and operating system, for the iphone 15 pro of 2023 i exepct at LEAST 256 gb, but they won't because of people like u
 
Hopefully 128 is enough. My 11 Pro has 64 and I ran out of room about a year ago. I had to clean up apps, have them offload, and I went through my pics/videos and deleted anything I really don't need.

If the 15's amazing, I may opt for 256 just for longevity.
 
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Not going to lie, 128gb base storage in 2023 in a flagship iPhone is a bit embarrassing...
I use 39.2 GB on my iphone. I'd use more, but that stupid icloud keeps removing my downloads, but anyway, I'm happy that you have to pay for your storage needs, and not me.
 
When I bought my iPhone X, I went for 256 GBs. Its been 7 years now and I have gone past 160 GBs. So, 128 GB would not be enough for me. My plan is to go to 512 GB when I upgrade to the 16 Ultra next year. My iPhone is storing all my files and media from across all my Macs.
Just curious... why not have it stored in the cloud? That's how I have mine and I'm assuming my iPhone keeps downloaded files I regularly use.
 
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Optical disks aren’t a reliable backup solution. They don’t last for many years.
M-DISC is the longest lasting archival option. They can last thousands of years with proper storage (and storing them properly isn't all that hard, just keep them away from moisture and excessive sunlight). For simple backup though they're just inconvenient. It's best to have a backup solution that's convenient and an archival solution that will last long for storing the data you don't need frequent access to, like photos and video.
 
The base should be 256 since you have to have that model to shoot video in that ProRes or whatever Apple calls it.
Phone doesn't seem very Pro if it can't do Pro things
 
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Who cares. The cloud is where it’s at

Until you’re in a hotel, their Wi-Fi maxes out at 2MBPS download, and it’s located somewhere with poor cellular coverage. This has happened to me twice this year. When you have no streaming and no cloud, having that extra onboard storage space sure comes in handy, particularly if you’re in a national park or somewhere you’re inspired to shoot photos and 4K video and you’d like to listen to music.
 
If I had to choose between which of these two would be higher I would choose RAM too. Storage is something you can at least pay extra for if you want it, with RAM that would be more difficult to market to people in a phone.
I’d pay for it if they offered it. I suspect there are a lot of people on this forum who would pay for it as well, although we may not be an accurate representation of the general population.
 
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Honestly, a device with the monicker “Pro Max” (or ”Ultra”) keeping the same storage specs for more than 2 consecutive development cycles seems like a self-inflicted wound, particularly as cameras get better and image/video files keep getting larger. I was ready to drop close to $2k on a Pro Max with 2TB, but if they’re stingy with the storage, I’ll wait until next year when the kinks are worked out with the periscope camera.
 
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