That would be the logical decision but Apple will rather rise the pro prices instead.
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iPhone 15 'Ultra' Could Replace Pro Max Model Next Year
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Rumors of the next when the current is out of stock as its so new 
went to Costco end of Jul they had some Xmas stuff out
Aug even more and of course this last month Xmas stuff was a whole aisle !
Seems things have to be announced or out before you can even get what is current anymore
went to Costco end of Jul they had some Xmas stuff out
Aug even more and of course this last month Xmas stuff was a whole aisle !
Seems things have to be announced or out before you can even get what is current anymore
Apple's been emboldened by how many people are going for the 14 pro when the 14 is a such a meager update. I went with the pro. We're all suckers or at least Apple thinks so (I am, lol).
Who would spend $800 on adequate when $200 more gets the next gen processor and the newest features. It may have enough performance to go an extra year of use and have a greater trade-in value when you update. Apple's clearly gotten a message, and with enough of an update, people will pay that much more for a watch and a phone
Who would spend $800 on adequate when $200 more gets the next gen processor and the newest features. It may have enough performance to go an extra year of use and have a greater trade-in value when you update. Apple's clearly gotten a message, and with enough of an update, people will pay that much more for a watch and a phone
I'm personally happy to upgrade every two to three years. I will admit to being tempted by the higher-end models. I'll wait and see, as the iPhone 14 didn't have much, I wanted over my iPhone 13 Pro Max.
My prediction for the iPhone 15 lineup
iPhone 15: $799
iPhone 15 Plus: $899
iPhone 15 Pro: $1099
iPhone 15 Ultra: $1299 (but starts with 256gb of storage)
My reasoning for Ultra starting with 256gb of storage is because the Apple Watch Ultra is about the same price of the previous titanium Apple Watch but with a lot more features. With the iPhone 15 Ultra starting at $1299, it’s only $100 extra over the 14 Pro Max give the same storage size.
idk. I’m curious to see how this changes once we get future rumors in the upcoming weeks/months.
iPhone 15: $799
iPhone 15 Plus: $899
iPhone 15 Pro: $1099
iPhone 15 Ultra: $1299 (but starts with 256gb of storage)
My reasoning for Ultra starting with 256gb of storage is because the Apple Watch Ultra is about the same price of the previous titanium Apple Watch but with a lot more features. With the iPhone 15 Ultra starting at $1299, it’s only $100 extra over the 14 Pro Max give the same storage size.
idk. I’m curious to see how this changes once we get future rumors in the upcoming weeks/months.
They can’t improve the camera that much, because they just said the camera improvements this year are “once in a generation.”
Why not Mac Pro Ultra Max? : ))) I'm not sure I like it though, decades of history went in to the Mac Pro name.
I've never done a two year upgrade cycle and here I am battening down the hatches for a third year. I'm really hoping to see some next gen zoom capabilities on the 15s.
You want a three-year-old chip in your phone next year?
It’s more of a rhetorical question. The M chips are too large for the phone and would overheat too quickly.
I do wonder if they’d have A16 on the regular 15 and 15 Plus, A17 on 15 Pro and some sort of A17X concoction on the 15 Ultra. Doubt it, but who knows.
I confess I haven't seen the keynote in full - only read the highlights - but Apple haven't introduced periscope cameras yet. This would require more internal body space but would give potentially a better optical telephoto zoom on a potentially fourth camera. And I can see why putting it in the Ultra model would not only avoid needing to cut into battery capacity but would also provide some product differentiation.
I suspect besides the obvious (Ultra getting the better camera than the Pro), it will also get a better version of the A17 chip, with the lesser version of the A17 going to the Pro and the regular 15 getting the A16 chip, to get people who want the absolute best to pay more, even if they don't necessarily want a larger screen.
Thanks, Apple. You were doing great from the X to the 14 Pro (minus the 12 Pro because the Pro Max got a better camera that year, too).
Thanks, Apple. You were doing great from the X to the 14 Pro (minus the 12 Pro because the Pro Max got a better camera that year, too).
There is still one final holy grail for the phone cameras to attain: make GoPro the company redundant and extinct. Make the phone replace the dedicated action camera, just as it had replaced the entry level point-and-shoot cameras.
Also, software improvements are where most of the camera performance are at these days. And those magical algorithms. A sweatshop in China can assemble the most excellent generic Android phone with bleeding edge hardware, but the actual camera performance is mediocre or terrible.
Apple was a very different company and the market for their products was much smaller then. They needed the efficiency of a small product portfolio because they had so little money for development. It also simplified the story that they told in their marketing.
Now the market is probably a couple of orders of magnitude larger. So many people want Apple products but their needs don’t all align on what just a few products can properly satisfy. By doing some tailoring of the products to sections of the market they can better engage those customers and increase sales. Apple is judicious about it and clever about reusing a lot of basic components in slightly different configurations to produce these variants while maintaining their manufacturing efficiency. As long as they can make the product distinctions clear and get that message to customers, the wider offerings make more money than a smaller product line would.
I don’t think that Apple puts as much value in naming consistency as people here expect. Apple‘s names are bit like Apple‘s colors, there are a lot of differences in things named the same and the they don’t always use the same colors across different product lines.
I have decided to keep my 12PM for a year more. But iOS 16 drains my battery much faster than iOS 15 did. Is it a Apple trick to lure you into buy the latest one? If iPhone 15 gonna be compatible with USB C, I hope they would bring Thunderbolt to 15.
One thing to keep in mind, the people buying on launch day are not really typical users. They tend to be enthusiasts who buy the higher tier products. Once the initial round of purchases are done, the user profile shifts to a more mainstream, price-driven customer who is less likely to spend extra on a “pro” when they can get a larger “plus” for less money. Many of these are people who will buy a phone in August, just because they need a phone and don’t care to wait for the new one to come out.