Don't waste your time on apple website. Just go to att.com, enter your wireless info. Click upgrade. Then when you see the phones, if the Iphone 4 doesn't show up, click to sort by brand (Apple) and you will see the Iphone. I waited on the apple site for over an hour and couldn't get through. Just ordered mine to be shipped to my house in 5 minutes on AT&T website. I'm bummed they don't have the white, but it's not a deal breaker for me. It's an amazing phone! I can't wait to play with it next week. My kids will be up in about 4 hours so I better get some sleep! Good luck everyone!