Complaining on these forums may help you to vent and take out aggravation, but it won't be noticed by Apple. If you feel strongly about this horrible experience (as I do), send them an email to let them know. Mine is below.
---------------
Mr. Cook,
On September 14th, I set my alarm to wake up at 12:00 AM to purchase two new iPhone 5s for my wife and myself. For the first 30 minutes, Apple.com kept kicking me out of the order process. When I finally succeeded in getting two phones in my cart, I was not allowed to check out because of a "one carrier activated phone per order" message. I could find no usable instructions on the Apple site about how to successfully order two phones on a family plan line. This is the 6th iteration of the iPhone and Apple still can't provide an easy way to order two phones on what must be a very popular plan.
A little after 1:00 AM, I decided to just place two separate orders. By then, the shipping estimates had moved from 9/21 (launch day) to 10/5 (two weeks later). Thinking that this must be an error, I left the orders open, hoping for a shipping notification. By the end of the week, that shipping notification never came and I decided to wait in a long line at the local Apple store. Sometime during this process, my orders finally changed to "Preparing for Shipment" and I was no longer eligible to cancel them. As such, I was also no longer eligible to purchase the phones in the store.
What is the point of a "preorder" if it doesn't allow me to get the phone on the first day of availability and locks me out of buying in the store? It's like waiting in a long line at the ticket widow of a movie theatre only to learn that other patrons are being allowed to go straight into the theater and choose their seats first. The fact that I was online, credit card in hand, in the middle of the night to preorder and was still locked out of launch day delivery tells me that Apple had only a few models set aside for preorder. A week later, these units are readily available in the stores (Apple, Radio Shack, Target, and AT&T were all ready to sell me a phone today), but I can't buy one because I have an online order waiting to ship that can no longer be cancelled.
It's not right for Apple to take money from their preorder customers and then turn around and sell these phones to walk-in customers in their stores. No phones should be sold at the stores until the preorder customers have received the products they've already paid for. From an advertising standpoint, Apple gets to say they sold out of preorders in under an hour and brag about the long lines and demand at their retail stores. In reality, they're sticking it to their most faithful customers--those who ordered as early as Apple's own web site would let them and now have no choice but to continue waiting for their order to arrive. My order has now been "preparing for shipment" for over 24 hours--perfectly timed to coincide with the retail store launch to prohibit me from buying in the store like everyone else.
Yes, I realize it's just a phone and it will eventually get to me. But with a company like Apple, this argument is disingenuous. Apple is just as much about selling the experience as it is the actual product. They use words like "magical" and "revolutionary" in their marketing. In the Keynote address, they promised "the fastest turnaround of iPhone availability ever." They can't have it both ways.
There no way my phones will arrive anytime soon, so I have no choice but to continue waiting. In lieu of getting the products I ordered in a timely fashion, I would appreciate a concession of $100 on each of my two orders (WXXXXXXX and WXXXXXXX). I am also requesting that I be sent two Lightning to 30-pin Adapters free of charge as these were advertised as being included when I placed my order (see the screenshot below), but I have now learned are not.
Sincerely,
XXXXXXXX